New Products Are Becoming The Main Selling Force Of Textile Machinery Market.

Textile machinery enterprises: new products are becoming the main force of market sales. The first quarter of 2014 will soon be over, but the whole Spin The economic performance of the industry has not fundamentally improved. However, most textile manufacturers do not pay much attention to these objective reasons. On the contrary, they are seriously considering how to survive or achieve good development in the depressed environment of the industry.

In an interview with reporters, it was found that in order to cope with the current decline in downstream demand, textile machinery enterprises have intensified their research and development efforts and intensified their efforts in overseas markets. Some textile machinery enterprises responsible person said, at present, the new products of enterprises are gradually becoming the main force of market sales, and the proportion of new products in many enterprises' sales has exceeded 50%. At the same time, in the face of the poor demand in the domestic market, many textile machinery manufacturers have increased the strength of overseas sales and achieved good results.

Although the sale of new products has alleviated the unfavorable situation of the development of the industry to a certain extent, most textile machinery manufacturers reflect that the situation of excessive taxation and tight funds is becoming a bottleneck restricting the survival and development of enterprises.

Shanghai Hao Chang

Production orders in the first quarter

Sales of new products are good.

In the first quarter of this year, Shanghai Hao Chang's production plan was very tight. Ma Chi, chairman of the company, told reporters that the main reason for this situation lies in the continuous investment of the company in the field of technology research and development, and the high quality consciousness that the company has been insisting on has paid off. Ma Chi said, at present, because state-owned enterprises are generally overstaffed and hierarchical, there is a great difficulty in planning and implementing them. The advantages of technical personnel can not be well converted into technical strength. There are problems in the incentive policies of enterprises, with little emphasis on actual results, and only the quantity on the surface. Therefore, the new products and technologies of state-owned enterprises can not be quickly transformed into products. Compared with state-owned enterprises, SMEs are flexible in mechanism and system and pay more attention to market feedback. Therefore, SMEs' product innovation is at the forefront. It is precisely because of the new products favored by the market, therefore, SMEs in the industry downturn in the big market, not only did not stagnate the development of enterprises, on the contrary, also achieved good market performance.

Shanghai Hao Chang company began to enter the international market in order to cope with the lack of domestic market demand. market At present, the company has signed 2 order contracts with Vietnam, and some Indonesian customers have shown great interest in the company's products.

Ma Chi said that this year's China International Textile Machinery Exhibition and ITMA Asia Exhibition "(ITMA ASIA + CITME) exhibition, the company will launch a new ribbon rolling machine HC181D and the third generation HC500 comber. The highlights of the new strip rolling combine machine HC181D are: no parking roll down technology, high output, high efficiency, electricity saving, optimized design of pressure mechanism, large coil assembly technology, integral rack technology, electric cotton conveying car. The highlights of the third generation HC500 comber are: high speed and high yield; suitable for spinning 22 millimeter fiber; compared with electricity saving of 20%, small vibration, low noise, low wastage, seamless marking technology, etc.

Tianqi flat belt

Production and sales are better than last year.

The export prospects of products are better.

The production and sales situation of Tianqi Ping belt company is better than that of the same period last year. The customers have a wider industry and a better export prospect. At present, the market demand of textile and textile machinery industry accounts for more than 50% of the total market share of Qi Qi. Due to the role of power saving dragons and electricity saving ingots, the sales of Tianqi in the textile industry in the first quarter of this year are far ahead of expectations.

Wang Lanxi, general manager of the company, told reporters that because of the stricter monetary policy adopted by the state this year and the fact that the United States began to withdraw from the QE (monetary quantitative easing), the tension of capital mobility intensified. In the downstream of the textile machinery industry, the capacity of customers in the downstream industry is generally surplus, and the business situation is general. Enterprises' willingness to increase fixed assets investment in new projects is not enough, and new orders are reduced. This aggravates the difficulty of cash flow in spinning machinery enterprises. However, Ji'nan Tianqi special belt Co., Ltd. has sufficient funds at present. The main reason lies in the fact that in the past few years, when the market was overheating, the company resisted the temptation, focused on its main business, concentrated on its operation, and had excellent financial conditions. Focusing on energy and resources for new product innovation, the development of the power saving polyester belt and spindle belt was welcomed by customers, meeting the demands of customers for energy saving and environmental protection.

Last year, the developed economies of Europe and the United States gradually emerged from the recession. It is expected that this year will have higher economic growth, and the downward pressure on emerging economies will be increased. Especially the withdrawal of quantitative easing policy in the US has increased the uncertainty of economic growth in emerging countries (including China). Ji'nan Tianqi special belt Co., Ltd. now has nearly 1/3 products sold abroad, and we have accumulated some business and channels in overseas market development. Tianqi company has been promoting products to overseas markets in various ways. In April, we will participate in the Vietnam textile and garment machinery exhibition held in Hu Zhiming. In the future, the company will pay more attention to the training and promotion of Tianqi brand in foreign countries, and strengthen services to foreign customers, so that customers who have already used the products of the world to become loyal customers will expand their overseas market share.

Jiangyin Hua Fang

Sales orders were flat year-on-year.

New product sales account for 60%

Gao Yong, general manager of Jiangyin Huafang company, told reporters that the company's orders in the first quarter of this year were basically the same as that of the same period last year, and the sales of new products already accounted for 60% of the total. In the current market situation is not good, enterprises should strengthen product innovation. Gao Yong said that the textile machinery industry is a small profit industry. Because of the rising cost of raw materials and labor, coupled with the sluggish market demand, the profit margins of enterprises are further narrowing. If enterprises fail to innovate, they will be in danger. In recent years, Huafang company has been increasing the R & D efforts of enterprises because of these years. Therefore, the production and sales of enterprises have not been greatly affected at present.

He said that innovation is the eternal subject to promote the survival and development of enterprises. Innovation includes many aspects such as enterprise system innovation, business mode innovation, product and service innovation, etc. In the current manufacturing industry generally overcapacity situation, if the enterprise does not have the sense of innovation, rely on the traditional management mode and traditional products to participate in the market competition, the outcome will be very miserable. Small and medium-sized private enterprises are restricted by many national policies in market competition, strong sense of crisis, lack of innovation or failure of innovation are quickly eliminated by the market. Large state-owned enterprises have been under the protection of national policies, or monopolized by administrative power in terms of market and resources. In terms of resource allocation, the central government or local governments have tilted to their large state-owned enterprises too much, resulting in a lack of sense of crisis and the basic motive force for innovation. The decision of the eighteen big three plenary sessions to deepen the comprehensive reform is to see that the past pattern is not sustainable, requires the establishment of a fair and unified market, so that the market can play a decisive role in the allocation of resources, govern the country according to law, restrict administrative power and give full play to the potential of entrepreneurs, which is a good thing for the entire textile industry. {page_break}

　　 Xianyang textile machinery

Sales decline of cotton spinning machines

Growth of glass fiber looms

Xianyang textile machinery company's production orders in the first quarter were basically flat compared with the same period last year. At present, the textile industry is generally depressed, and at the same time, due to the depreciation of Japanese yen, the price of Japanese looms is generally low, which has brought a lot of trouble to the sales of domestic looms. At present, sales of cotton spinning looms have been greatly reduced, while sales of fiberglass looms have seen some growth, which has kept the overall sales of the company basically stable.

Liu Xinke, general manager of the company, said that because small and medium enterprises are closer to the market, most SMEs are directly engaged in business management, so they are more aware of the actual needs of customers, more active in product development, and more efficient in enterprise innovation. A few years ago, the company realized the importance of differentiated products. At that time, through the market inspection, the company discovered that the glass fiber loom had been monopolized by foreign enterprises. So, through cooperation with glass fiber weaving enterprises, we developed a high cost performance loom product. After several years of cooperation, the company's glass fiber looms have been used by many enterprises in the fiberglass weaving industry, and the customers generally reflect well.

Liu Xinke said that the lack of domestic market demand has not changed fundamentally. Textile machinery Enterprises have entered the foreign market one after another, but the process of entering the foreign market needs a process. For those enterprises that have not yet set foot in this field, there are problems such as market demand, language and so on. In order to get through the sales channels, enterprises need the government and consular workers to give some guidance and help to enterprises.

　 Expert opinion

Domestic test instruments need to shorten the "three big gaps"

Lin Ziwu, Professor of Wuhan Textile University

At present, the research and development of foreign high-end textile testing instruments has been developing steadily, and the gap of domestic testing instruments is obvious. For example, when the USTER@QUANTUM testing system is used, it can reduce the yarn quality exceeding the limit of the original 4.5% spindle length of the long spinning truck to 0.3%, which is 93% lower than that of the original defective spindle position. China's research and development in this field is still in its infancy. The main reasons for these differences are mainly in three aspects: R & D ideas and models (Organization Technology), R & D investment, and the diffusion of R & D achievements.

The gap between R & D concept and mode. Compared with foreign countries, the research and development concept of domestic testing instruments is always behind the pace of keeping pace with the times. "One of our new R & D projects is market-oriented and user oriented, but the result is always slow, and there is a gap in keeping pace with the times." This is the experience of a R & D personnel of a color separation tester in the industry. The foreign counterparts' views and suggestions for improvement of the previous generation products are regarded as treasures. Each of these information is analyzed and studied one by one. Combined with the latest related technologies (especially digital technology), an improvement plan is put forward one by one. After optimization, the prototype is then developed and sent to the affected user enterprises for trial free of charge, and a trial technology confidentiality agreement is concluded with the users to realize the R & D side and the user Fang Shuangying. Based on the trial results, the users put forward amendments to the technology from the technical point of view. The amendments also submitted to the association's new product promotion agencies, finalized, put into production and put into practice in the market. Such R & D mode can often be fired. However, there are still defects in the organization technology of our R & D mode. There are no 33 textile testing instrument R & D companies in the two group of "China Textile machinery product R & D center". The research and development of the industry lacks the top-level guidance and design of the country, leading to the lack of guidance in research and development direction, the decentralization of financial resources and manpower, and unable to form a joint effort to create a strong boat and break waves, and develop the internationally famous high-end instruments. Obviously, it is urgent to set up a national textile testing instrument product R & D center as soon as possible.

The gap between R & D input of weaving test instruments. Textile testing product R & D technology is the collection and concentration of all kinds of textile machinery technology, covering all textile machinery products. Compared with the textile mainframe, although its size is small and its materials are few, its R & D investment is sometimes more than that of the mainframe. The famous Japanese SHIMADZU (test instrument manufacturer) has developed a variety of gas and media testing products at large cost to build wind tunnels similar to aircraft testing, which has made a breakthrough in R & D and achieved fruitful results. Only if we give up first can we get it later. Everyone knows about such a big border, but most of the enterprises in China are often reluctant to invest in R & D. They are often forbidden to "get first, then be willing". This is the answer of an enterprise manager when asked about the risk of R & D investment. There are few entrepreneurs who are willing to take risks and invest in research and development. Is this the cause of the gap?

The gap between R & D results diffusion and popularization and application. The above realization of foreign R & D users and users Fang Shuangying and the promotion and application mode also enlighten us: the diffusion and popularization of R & D achievements is a new test. product Leading to the market is an important means of transforming products into commodities. Because products are not equal to commodities, they can be turned into commodities if they are sold and accepted. There are many achievements in the research and development of textile testing products in China, but there is a lack of scientific operation methods and mechanisms for diffusion and popularization. Tianjin University of Technology and other two units jointly developed the "cotton spinning air-jet loom data acquisition and monitoring integration system" project, which was approved by the experts of the Tianjin science and Technology Commission in March 2008. Through parallel technology and concurrent program design, the monitoring system has high responsiveness and large throughput. It can monitor thousands of looms at the same time. It has many functions such as real-time monitoring, data processing, information inquiry, report generation and so on. It has reached the international advanced level, and has played a significant role in improving the product quality and economic benefits of the enterprises. However, most enterprises in the industry do not know that the new technology achievements can not be converted into productive forces. This is similar to "car goods". On the one hand, there are a lot of empty cars every day. On the other hand, there are many goods without cars. This phenomenon requires the government, society, industry associations and enterprises to hand in hand, cooperate with each other, earnestly study and deal with it, and do well in the application and dissemination of R & D results.