US Textile Design Industry Achieves US $10 Billion Output Value

< p > clothing, food and shelter, clothing, a href= "http://www.91se91.com/news/index_c.asp" > textile industry < /a > has always been a pillar industry in China. It has created important value for the national economy, personnel employment and the market, and occupies a very important position in the world. This is the industry that once proud the Chinese people, but has suffered setbacks in recent years. According to Chinese customs statistics, the export volume of China's cotton bed products has decreased by 25.92%, and the export of cotton towels has also decreased by 10.65%.

According to the statistics of the US Department of Commerce, the amount of imports of cotton bedding and towels from China dropped by 3.64 percentage points.

According to the insiders, the reason for this result is not only the specific economic situation, but also China's export commodities, mainly in the middle and low grade road products, with a very small number of high-end products and famous brand products. This pattern has seriously threatened the healthy development of China's home textile industry.

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< p > < strong > the lack of design and brand is the biggest short board of China's textile industry development < /strong > /p >

< p > according to the statistics of the United Nations Development Programme, the market share of high-end products and famous brand products reaches 40% and sales exceed 50% in the global textile < a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > trade. However, China does not have an "upscale product or brand name" recognized by foreign countries.

Then it is worth mentioning that more than 65% of overseas high-end and famous brand products are "MADE IN CHINA", and 98% of these products are OEM in China.

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< p > reporter visited several well-known textile enterprises in China. The general situation is that although some enterprises in China begin to focus on product design, marketing and promotion, overall, the intensity is not good.

China's home textile design basically stays in the "imitation" design. This method has even been favored and respected by more and more enterprises and designers. It has become the most effective method and way for many designers to get "creative inspiration" from the scissors and drawings of famous home textile magazines, and the purchase of flower pattern or fabric imitation from abroad. Although this method is "multi, fast, good and provincial" for the start-ups, it has seriously hindered the upgrading of the domestic design level.

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< p > the lag of design means has become a "soft rib" of China's textile industry lags behind the developed countries.

The staff of the China Textile Association briefed reporters that the main online design procedures used in the home textile industry are German EAT, French Blue Fox and Jingda Jingwei.

These design procedures still have many shortcomings compared with the internationally known design platforms.

The existing programs are stand-alone versions. Each set is limited to one computer and one person is used. The poor collaborative design is not conducive to the establishment of database and the sharing of resources, let alone some professional exchanges on line.

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< p > < strong > the United States attaches importance to the cultivation of textile brands: < /strong > /p >

< p > for example, the ten largest a href= "http://www.91se91.com/news/index_c.asp" in the United States, home textile brand < /a > the top three ESPRIT, in the early 70s, it has formed 7 commodity series, each commodity series has its own brand.

80 years ago, Walt Disney started with 40 dollars and created the "animation world" for human beings. Its franchised store attracts 250 million customers every day. Last year, the company made a profit of about 25000000000 dollars, with a total assets of over 43 billion 600 million dollars, of which household textiles accounted for a large proportion.

AUSSINO AUSSINO fashion home operates in over 6000 outlets in the United States, Canada, Australia, New Zealand, China, Korea, Taiwan, Hongkong, Singapore, Malaysia, Indonesia, Brunei, Saudi Arabia and other countries and regions.

These brands are considered to be the top American home textile products even though they are not processed in the United States because they have many added value.

Through these brand effects, the textile design industry in the United States can easily achieve billions of dollars in output value.

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< p > < strong > American home textile design means technology and specialization < /strong > < /p >

< p > in recent years, the concept of green and ecology has been more and more recognized and valued in the home textile industry. In the United States, the demand for home textiles is more diversified. Only beautiful appearance and warmth and comfort are far from meeting the high standards and strict requirements of American consumers in choosing home textiles. Therefore, the application of new materials and new technology elements has become a popular trend in the home textile industry.

With the advent of home textile technology, home textile product structure has been pformed from "economic practicality" to "functional, decorative, health-care and environmental protection" in the past.

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< p > home textile design is a relatively independent and systematic project. It involves not only the three aspects of fabric design, fabric design, product design, but also the overall technical strength of the textile industry as a technical support.

With the development of the times, science and technology all over the world are advancing by leaps and bounds. Especially in the United States, the development of science and technology is also in the design industry.

All kinds of computer system software related to design emerge in endlessly.

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< p > < strong > American home textile design "grounding gas" < /strong > /p >

< p > American home textile home textiles focus on selling, selling creativity, selling design has formed a good cycle. The United States is committed to training outstanding talents in home textile design industry, with top design institutes, and talented people from generation to generation provide continuous intellectual support for the sustainable development of the industry.

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P > pop and design trends have played an important role in the home textile industry in the United States. For American consumers, this is not an option, but an option. Everyone wants to buy the most beautiful product on the market.

In the US, consumers like to try new products. For example, American consumers attach great importance to some humanized and functional towel products, especially for some new products, such as twisting yarn products, Egyptian long staple cotton products, PLMA cotton products, bamboo fiber products, modal products, chitin antibacterial fiber products and so on.

In collocation of colors, Americans can almost accept all colors and mix together. These cultural differences lead to some invisible obstacles for foreign designers to design home textile products.

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Unlike P, which is different from Chinese manufacturers in determining product orientation, the US is a retailer led retail mode.

In the US, manufacturers used to focus on design and production, while retailers focused on sales.

Today, the retailer's own design team decides the target product according to the market needs and trends, and assists the production by the manufacturer.

The pformation of this relationship enables retailers to be more market-oriented in combination with designers' creative inspiration, so as to design products that make the company stand out.

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