Affected By The Impact Of Online Shopping, The Performance Of Modern Department Stores Decreases Year By Year.

< p > speaking of modern department stores, investors in Guangzhou are most familiar with it.

The company was founded in 2002. It focuses on fashion wearable products. It has 8 stores in Guangzhou, and its total area is about 150 thousand square meters. It is the largest private department store in Guangzhou.

The reporter noted that the modern department store and Guangzhou friendship with national capital background and Guang Bai shares formed the same competition.

Now, the modern department store throws the public pfer instruction, will arrive at the new three board in the near future.

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< p > need to point out that modern department stores are currently plagued with many problems: on the one hand, the company is quite dependent on the head office, which accounts for half of the company's total revenue. On the other hand, the expansion of the new store is not satisfactory. The newly opened two new stores in 2013 lost a total of 46 million 712 thousand and 300 yuan in August, which was a drag on the overall performance of the company.

In 2011~2012 and August 2013, modern department stores realized net profit of 40 million 100 thousand and 300 yuan, 22 million 609 thousand and 300 yuan and -2368.86 million respectively, and their performance decreased year by year.

In addition, under the impact of online shopping, modern department stores have to take the initiative to touch the net, while at the same time with traditional retailers to seek breakthroughs.

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< p > < strong > < a href= > http://www.91se91.com/news/index_c.asp > state owned department store < /a > direct competition < /strong > /p >

< p > pfer instructions show that the modern department store, formerly known as "a href=" http://www.91se91.com/news/index_c.asp "Guangzhou" /a "modern city Department Store Co., Ltd., was founded in 2002, through the provision of business premises, on-site management, promotion and dissemination, settlement and other services for the suppliers of brand goods, to achieve a win-win situation between the company and the supplier. At the same time, the modern department store provides shopping places and related supporting services to consumers through leasing parts of the business premises, so as to satisfy customers' pursuit of the quality and culture of the products.

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< p > it is disclosed that modern department stores are the leading fashion department stores in Guangzhou, specializing in the management of fashion wearable products.

The company started its operation in the modern head office. It has launched a sea store, a shrine shop, a Whampoa store, a Huadu shop, a Xintang store, a Beijing Road store and a modern West City store. It now has 8 stores, and the total area of actual operation is about 150 thousand square meters.

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< p > reporter noted that in Guangzhou, modern stores have to face many competitors.

At present, there are seven major department stores in Guangzhou's urban areas, and large foreign companies such as Wangfujing. By the end of 2012, there were as many as 39 department stores in Guangzhou.

In recent years, the department store industry in Guangzhou has formed a competition pattern based on Guangzhou friendship, Guang Bai share, Tianhe department store, modern department store, four major department stores, Wangfujing department store and Xinguang department store, and so on. Apart from state-owned enterprises, modern department stores are the largest civilian department stores in Guangzhou.

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< p > performance, in 2013 and August 2013, the modern department stores achieved operating income of 957 million yuan, 985 million yuan and 668 million yuan respectively, with net profit of 40 million 100 thousand and 300 yuan, 22 million 609 thousand and 300 yuan and -2368.86 yuan respectively, and the gross gross profit margins were 20.58%, 21% and 22.19% respectively.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > new shop < /a > performance dragged behind / < /strong > /p >

< p > according to the pfer instructions of the modern department store, the gang head store is the first store in the company and opened in 2002.

As a "open shop", the revenue of the head office in 2011 ~2012 and August 2013 was 527 million yuan, 539 million yuan and 325 million yuan respectively, accounting for 55.12%, 54.76% and 48.69% of the Department's operating income respectively.

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< p > according to the modern department store, the solution to the problem of concentration of performance depends on the improvement of other stores, especially the performance of new stores.

The daily economic news reporter inquired about the pfer instructions, and found that two modern stores opened two stores in July 2012 and December 2012, that is, the above Beijing Road store and Xicheng store.

Unfortunately, the profits of the two new stores are not optimistic.

In 2012 and 2013 1~8, the total losses of the two new stores were -1758.64 yuan and -4671.23 yuan respectively.

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< p > therefore, the main reason for modern department store's continued decline in net profit during the reporting period is attributed to the drag of new stores.

It is disclosed that due to the increase in rental and management fees, utilities and labor costs of new stores, the net profit has continued to decline. At the same time, new stores need time to cultivate in terms of passenger volume, brand awareness and customer trust.

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< p >, after excluding the newly opened stores, compared with 2011, the sales revenue, gross profit and net profit of the company increased by 1.83%, 4.28% and 0.24% respectively in 2011. Compared with 2012 1~8, the sales revenue and gross profit of the company in 2013 1~8 increased by 0.73% and 1.48% respectively, with the net profit decreasing by 4.16%.

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P > according to modern department store, in the next few years, if the main costs of rent and management, water and electricity, labor cost and other major costs continue to rise, if the sales of new stores do not increase rapidly, the net profit of the company has a further decline.

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< p > strong > touch net + hold together to seek breakthroughs < /strong > /p >

At the same time as the other new department stores, modern stores are facing the positive impact of online shopping, while P is expanding.

The company said that online shopping has become the first choice for more consumers. The change of consumption habits has struck the traditional retail industry of our country. It is precisely because of this point that the company has to touch the net.

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"P" modern department stores launched the online shopping mall "IMOPARK.COM" on Christmas Day 2013, mainly dealing with brand discount merchandise. Outlets of Beijing outlets are its offline experience stores.

It is reported that the modern department store will move towards the direction of "entity store + electricity supplier + mobile technology". At present, modern department stores are engaging in mobile Internet technology and developing mobile payment.

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Besides P, modern department stores are also warming up with other traditional retailers to seek breakthroughs.

In January 8, 2014, the modern department store and the Guangzhou Gome held the "launching a new type of retail format Gome & amp; modern department store strategic cooperation conference", showing that the Sales Department of modern department store's sales of electrical appliances was professionally operated by Guangzhou Gome.

The first phase of cooperation between the two sides was launched in Guangzhou modern department store Beijing Road store, Huadu shop, Huangpu store and Xicheng store. Modern department stores divided their home appliances area into their own stores, introduced household appliances category, and sold the whole household appliances category to Guangzhou Gome.

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