How To Make Your Franchise Go To The Other Side Of Success?

< p > first of all, franchisees should make sure that both men's clothing, women's wear and leisure sports clothing have corresponding customers, and there is room for development.

If you already know that those brand clothing companies have a high reputation for franchising, it is good to choose a brand that is suitable for your part of the consumer's taste, consumption level and development potential.

Their main difference lies in different goods and different marketing strategies, but they are still very similar in terms of management and management. These are mainly reflected in the following core issues: < /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > franchise store < /a > quantity < /strong > /p >

< p > franchisees and retailers generally have a single point of operation. Goods can only be sold in a store or cabinet. The number of display locations is limited. The unmarketable goods that can not be returned to Brand Company can only be digested in stores and cabinets.

< a href= "http://www.91se91.com/news/index_c.asp" > multi store operation < /a > higher flexibility than single store operation. The circulation of goods (delivery, replenishment, replacement, return) is usually controlled by the head office. Franchisees can apply to headquarters for opening branches in the authorized operation area. It is recommended that second stores and cabinets should be selected as the outlets for inventory sales after the first store and cabinet are sold as the main selling points, that is, specialized handling of inventory.

In addition, commodities can also achieve the purpose of "goods sale", "redistribution sales" and "support point sales" by means of pfer of goods and pfer.

To achieve a greater degree of commodity diversion, three stores and cabinets should be opened.

Generally speaking, in order to achieve the pfer of goods, men's clothing is suitable for opening two stores, and women's clothing and leisure sports are suitable for opening three shops.

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When the first batch of new products is listed on the market, with the second wave and third wave of commodities going on sale, some of the main sales outlets will be pferred to second stores and cabinets for sale with the sale of third waves. On the one hand, they will not overstock more and more commodities and affect the display image. On the other hand, they will not be frequently discounted and promoted in the main stores and counters, which will affect future sales.

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< p > < strong > merchandising strategy < /strong > < /p >

< p > because the style of brand clothing is relatively fixed, the time of delivery is also arranged after each order. Therefore, franchisees should strive to sell goods to the most suitable consumers at the best price and get the highest profit.

The merchandising strategies of franchisees include information management, commodity management, cargo pfer management and promotion management.

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< p > information management means franchisees pfer the store and cabinets data to headquarters at the specified time through the retail management system provided by the headquarters.

The headquarters reserves data to analyze how to improve the franchisee in the next order, and regularly feedback the VIP card customer points, timeliness and activity rebate to the franchisee.

Franchisees can also monitor inventory according to sales data.

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< p > < strong > commodity management of franchised stores < /strong > < /p >

< p > commodity management refers to the control of commodity volume, classification and analysis of goods, key management, sales at the beginning, middle and end stages, and adapting to market changes.

Although the consumer group and taste of the franchisee's location have been investigated and analyzed at the time of site selection, they should be analyzed regularly, and the corresponding commodity sales should be arranged according to the commodity purchase plan.

When arranging the corresponding commodities, we should consider the following questions: first, what are the main selling products? Is it ideal for the whole shop? Is the salesperson aware of the characteristics of the products? Finally, do the business people fully understand their commodity consumption groups? They need to understand their brand goods, brand prices, and brand's price bearing ability at the new sales point customers.

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< p > < a href= "http://www.91se91.com/news/index_c.asp > > Cargo Management > /a > refers to goods pfer and pit management.

When franchisees have more than two sales outlets, they can sell goods from other stores and cabinets from one store to another when they are out of stock in the daily sale. When they sell large holidays or end season promotions, the goods are redistributed at different sales points.

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< p > promotion management refers to the activities of franchisees through the new listing of headquarters, the promotion of designated goods, image promotion and other activities to improve the sales performance of goods.

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