Sun Weimin: The Internet Of Entity Retailers Should Take The Road Of Innovation.

"P" recently, at the relevant meeting of China Chain Store Association, Sun Weimin, vice chairman of Suning cloud business group, shared with his colleagues the experiences and lessons of Suning pformation. "The company is a member of Limited by Share Ltd.

Sun Weimin frankly stated that Suning had made many successful attempts in the Internet pformation in 2013, but there are still some areas to reflect on, such as the need to be more professional and meticulous in landing and execution of details, so we must avoid being simple and extensive.

< a href= "http://www.91se91.com/news/index_c.asp" > management plan < /a > requires innovation and execution, and the standard of innovation should be judged by user experience.

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< p > he said that in 2013 Suning had made many attempts in the Internet pformation. Its main experience is the strategic pformation of resolute, integrated (commodity procurement, IT, logistics, capital flow in the integration) and online and offline double line parity and the construction of open platform experience.

From the end of 2013 to the beginning of 2014, Suning put forward the new concept of unwavering strategy in 2014 and innovation in execution.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > SUN Wei Min < /a > believes that the implementation of innovation is also guided by the implementation: first, we need to see whether the customers think they like it or not. We should talk about the effect with the user experience; secondly, we should talk about the achievement effect through the management innovation; if innovation does not produce value, it is false innovation; third, we should optimize efficiency by management optimization, and summarize the system in the Internet process, and the system that can not generate value should be resolutely abandoned.

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< p > Sun Weimin also proposed that < a href= "http://www.91se91.com/news/index_c.asp" > Suning < /a > will consider putting forward the "one vote veto" system for consumers.

The challenge that enterprises face now is not market change, but enterprises are away from consumers.

Therefore, it should be rejected by the consumer.

Consumers have changed a lot, socialized, localized and mobile. Consumers are choosing lifestyle instead of just choosing products. In the Internet age, even if online products are more expensive, consumers who have adapted to this lifestyle will also buy online.

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< p > on the issue of mobile shopping, there are two kinds of channels under the online and offline retail industry. Even online, there are many kinds of terminals.

Sun Weimin thinks that the mobile phone terminal is the most important part, and the mobile terminal is the most important part of O2O, membership and payment.

Enterprises should develop mobile phone members to register and develop products suitable for the sale and operation of mobile phones, and should be consistent with the strategy of "single product killer".

In addition, tablet PC clients should be considered to accommodate older people.

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< p > on logistics, he said Suning only did two things: opening stores and logistics.

Compared with other Internet companies, Suning has disadvantages in terms of technology, finance and talents, but has advantages in logistics. This is the key to the survival of enterprises in the future.

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< p > it is learnt that recently, major retail enterprises around the world, including the US and Japan, have released the 2013 performance report, and the development effect of the entire retail industry in the Internet era has been revealed.

From the point of view of publication, the global retail industry, especially the physical retail industry, has entered a relatively depressed period.

Japan's Yamada motor 2013 net profit plunged 66%, while the US best buy business income fell 3%.

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