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Analysis Of How To Conduct Effective Overall Management Of Clothing Stores

2014/4/10 19:22:00 52

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1: knowing who sells your clothes to sell, you also realize that you are prone to make mistakes before you buy them separately.

P > general new buyers, first to Guangdong Humen clothing wholesale market or other clothing wholesale market, all of a sudden see so many good and cheap goods, without hesitation - come in! See very feminine clothing, decisive - to see very personality, sexy clothes, without thinking - go back to a shelf sales, find that your shop has become a big chowder, what style is available, profit and inventory can be predicted.

Therefore, many of the owners of the clothes shop owners who first opened up shop had suffered a great loss in the first time because of their inaccurate eyes. Some even laughed, "the first batch of clothing stores will be overstocked, and cash will become a stock that can not be sold. Therefore, it is better to buy less for the first time."

This term in our industry is called trial marketing.

Because the market recognized commodity is the guarantee of profit.

strong > Two: before you want to purchase, you should have a clear location and plan for your shop! /p >

first, you should consider the environment around the shop, the trend of the people, the style and consumption habits of the merchandise, the competition and mutual support, the ability to consume and the price positioning of the goods. For example, near the school, there must be some fashionable and fashionable clothing stores having a higher return rate; and in the vicinity of the community, they can consider a bit of foreign trade casual wear and a rich style to attract young working people.

Nowadays, young people in the city are becoming more and more aware of their style and personality in dressing and dressing. Many of them buy clothes of the same style and style in a fixed clothing store. Therefore, clothing stores should try to maintain their consistent positioning and style, and use constantly updated styles to attract repeat customers.

If a shop does not have a repeat customer, then it means that you have problems with the purchase. Secondly, when purchasing, it only purchases the style that is in line with its positioning. Other styles of clothing, no matter how beautiful, the price is much cheaper, it is best not to enter, insist on their own style, focus on operating your specific consumer groups, do not want anyone to make money, otherwise, not only your operating costs are high, you can not earn money, and the risk of inventory is enormous.

Three: find the upper part of the source of goods, reduce the purchase, < a href= "http://www.91se91.com/news/index_c.asp" > procurement cost < /a > /p >

a similar garment appears in two different wholesale clothing markets, and the wholesale price is almost doubled.

What is this for me? Now that the clothing market is getting copies of each other, it is very common for the manufacturers to produce the same clothes. The manufacturers are likely to get the cheapest shipment, and other wholesalers may restock, wholesale or even sell wholesale several times, and the price will definitely rise.

In this regard, the price of the purchase determines whether your storefront is competitive, the one-time purchase is too small, and the cost of single item can not be very low. This is the market rule. Only a large number of one-time procurement, and the establishment of long-term procurement cooperation customers can have a lower market purchase price, and only a few dollars in time, the impact on retail is also very large.

Therefore, it is very important to find the goods and get home from factories, so as to minimize the intermediate links and directly reduce the cost.

Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.

But you can find factory procurement directly. Because the first trial sale and the purchase quantity are few, the manufacturers will not give you the purchase price of the low key customers. So what can I do? The best way is to unite with many clothing store owners who have no conflict of interests.

Four: goods alone in this family, locking customers with individuality! /p >

I have two friends who are in the middle quality boutiques. Their demand for goods is that they must be unique, fashionable and inexpensive.

Because the customers in their stores have relatively strong spending power. They hope to wear only two of them.

Port cargo, Korean goods and European goods have become the focus of their procurement.

One of the bosses bought only a few two of their clothes and sold them just after they had gone out of the store. Although the purchase price of clothes was very high, they only sold about 35 pieces each, and sold out.

Suggestion: if you have enough funds, you are planning to open a clothing store. This station suggests that you open an intermediate, Japanese, Japanese and Korean boutique.

If you are in the two tier market retail and two wholesale, this business has more room for development.

strong > Five: many a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > shopkeeper relies on his own vision and preferences to purchase clothes, and lacks sales data analysis!

clothing store management depends on its characteristics and personality to attract customers. It requires higher quality of goods. When purchasing, we must grasp the principle of "you have nothing else, you have me new, you new and I fast".

In order to ensure the style and taste of goods, the use of online purchasing can not solve all problems, and sometimes it is necessary to pick and compare the right ones.

It is very important to communicate with peers.

Just as you know, those products in the shop are selling well, and where the goods are unsalable, these data can not be obtained with money, relying on the accumulation of time and experience step by step.

But each of us has limited experience and the cost of exchanging money with ourselves is very high, so we have to learn to use other people's experience to be the most effective way to enter the market quickly. Do not think that only your ideas are unique. Best-selling? Sometimes, a word or a sales data can bring unexpected gains to your peers or experts. This is very, very important. When purchasing goods, we must lock the fabrics with high quality, fine workmanship and unique styles, because good products are everyone's favorite. If you want the customers to see this product only in your store, you will not be afraid of selling at high prices.

In addition, in the operation of clothing, you can mix some special bags, accessories, belts, scarves and so on, so as to diversify the products.

But remember not to pursue weirdness blindly, it should be unique in design, but it is very generous to wear, not only strange clothes that can be worn on specific occasions.

six: in the quantity of < a href= "http://www.91se91.com/news/index_c.asp > > purchase < /a >, it is not necessary to enter a large quantity! /p >

the clothing store owner who first entered the industry is mostly lack of financial strength, so how to plan the use of funds is very important, because it has just started to do and has no experience, so we must pay special attention to the purchase of goods, but there are a lot of salable goods, but there are more salable goods, and each item only enters two pieces and three pieces. However, each purchase is small, and we need to learn to make use of replenishment. We can replenish the goods at a ready sale, but if we buy a lot of unsalable goods at once, we can only afford to sell them with tears.

Because each commodity is small and unique, it is also the reason to attract high-end customers. At the same time, few items can reduce stock cost and reduce operational risk.

It gives buyers a great variety of products and a rich sense of style, so that customers have more choices and the speed of circulation of goods is quickened.

strong > Seven: preparation before purchase, setting up target purchasing market, and gradually establishing a long-term supplier of purchasing and supplying business!

＜p＞　　想要成為一個成熟的服裝店鋪的經營商家，不了解市場信息和商品行情就猶如一個瞎子，這樣是不行的，也是不會取得良好經濟效益的，在這里我們以對廣東地區多年的了解，我們推薦你到廣州和虎門服裝批發商場來采購，同時你還要和該地區的商家保持密切溝通和合作關系，讓商家認識你熟知你的采購需求和采購時間，并且你還要經常性的通過電話、QQ等聯系方式和采購地區的商品保持密切的聯系：主要目的有三：一：新貨新款的上架銷售時間和換季商品下架時間?二：要求提供暢銷款式的推薦、入時郵寄新款的樣版?三：采購時間的確定，以保證你能及時的采購和補貨到你想要的商品?我們發現有許多服裝店鋪的老板經營服裝店都大半年了，還沒有幾家以上相互了解熟悉的供貨商，這樣是不行的，因為雙方的信任和合作是非常重要的，切切!!＜/p＞

eight: timely payment, complaint, after sale service and problem solving basic method!

＜p＞　　雖說現在是買方市場，諸如什么：顧客永遠是對的、顧客就是上帝等等!但是對于一個良好的受人歡迎的買家信用也是非常非常重要的，誠信公平是對雙方的，而不是只要求賣家，我們有些服裝店鋪的老板錯誤的理解了顧客就是上帝的理念，常有：拖欠商品貨款?不配合供貨商合理的配合要求?一切以自我為出發點?損人不利己等等，這都是我們建立長期合作的大忌?初入這個行業信用等一切都是零，一定要珍惜自己在供貨商那里的信用，這對你長期經營是有百利而無一害的!如有商品質量上的問題投訴，一般小問題自己能解決，也盡可能先自己解決，大問題供貨商都有質量保證的，從善意的方面去解決問題，而不是一味的抱怨，這都是一個成熟商家必備的專業素質，為了共同建設良好的合作關系，如果交易基本滿意，要及時的告訴對方的客服人員或公司領導人

For example, online purchase is also best to be praised by the other side, because now the market competition is omni-directional, can help others and do not affect their own interests and do more, is to lay a good foundation for future cooperation.

Of course, the seller should give a bad comment to the seller who maliciously hurt the buyer's interest, or complain directly to the leader of the company, so as to reduce the loss and warn others.