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    Shop Sales Promotion Pattern "Customer Center Theory" Can Not Be Thrown Away

    2014/4/23 19:39:00 17

    Shopping MallsSales PromotionCustomer Centrism

    < p > a clothing store sales expert once said that the promotion of clothing stores is more and more like the "chicken ribs" of manufacturers and businesses.

    A clothing store sales expert once said, "no promotion, no chicken bones."

    In the face of competition, evasion can only wait for death.

    Therefore, it is very necessary to do a good job in the promotion of clothing stores! < /p >


    < p > no matter how careful the sales promotion plan is and how unique sales promotion means is, there is a center that can not be lost: customer centred.

    < /p >


    < p > with the changes of the times, the buying habits of consumers have changed a lot.

    Consumers are increasingly "arbitrary".

    The consumer's perception and recognition is the key to putting the sales promotion into practice.

    Before engaging in promotional activities, a clothing store must first identify who to disseminate, determine what information receivers will disseminate, where and when information will be disseminated.

    All these aspects are centered on the consumer.

    < /p >


    < p > < strong > first clear < a href= > http://www.91se91.com/news/index_c.asp > dress > /a > promotion purpose < /strong > /p >


    < p > clothing stores have two promotional purposes: Handling seasonal costumes and promoting brand image.

    From a consumer's point of view, the biggest attraction for sales is their benefits.

    Therefore, before preparing for promotion, we must investigate the needs of consumers and find a good way to make profits.

    < /p >


    < p > < strong > second < a href= "http://www.91se91.com/news/index_c.asp" > promotion time < /a > to be clever, < /strong > /p >


    < p > although the National Day is only started in October 1st, the promotional activities of clothing stores can be advanced ahead of schedule.

    The promotion time of the clothing store is too early to promote.

    It's best to be three days earlier than the opponent, so as not to be beat by the opponent.

    We must seize the opportunity to plan well.

    < /p >


    < p > < strong > third beautify clothing store < /strong > < /p >


    < p > promotion is only a form, and it needs some practical beautification of the clothing store.

    The promotion of national day clothing, hanging red lanterns and national day, posting posters and adding other holiday decorations all give customers a good shopping atmosphere.

    < /p >


    < p > < strong > Fourth < a href= "http://www.91se91.com/news/index_c.asp" > promotion means < /a > should be simple and reliable < /strong > /p >


    The hypocrisy discount of P has left customers numb.

    Customers need real and simple discounts.

    Therefore, the discount of the clothing store is obvious. Don't make it too complicated to make people feel less expensive. The more obvious the success of the clothing store promotion scheme is, the greater the probability of success.

    < /p >


    < p > < strong > fifth the implementation of Clothing promotion plan < /strong > < /p >


    < p > in addition to careful planning and personnel arrangement, there must be a good plan to go deep into everyone's mind.

    Promotion means and promotion time need to be implemented conscientiously with the shopping guide.

    To fully mobilize their enthusiasm, we should also provide detailed sales promotion programs and details training for promoters.

    < /p >

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