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    Clothing Professional Shop Starts: First Learn To Hematopoiesis.

    2014/4/29 20:29:00 7

    ClothingSpecialty StoresShop Skills

    < p > because of the change of consumption reality, consumption individuation, branding, < a href= "http://www.91se91.com/news/index_c.asp" > Fashion "/a" and so on, the trend is more and more obvious, which requires businesses to provide consumers with accurate positioning of products and professional services.

    At the same time, it is also required that the products provided by businesses to consumers must be of high quality.

    This gives the concept of a professional shop.

    < /p >


    < p > < a href= "http://www.91se91.com/news/index_c.asp" > professional shop < /a > refers to salesmen who specialize in a particular commodity and have rich professional knowledge and proper after-sale services to satisfy consumers' demand for the goods.

    Combined with the characteristics of the clothing industry, we can easily find several key words in the operation of clothing stores: positioning (determining which market segments to enter), management teams (professional managers and mechanisms), value manifests (core value and value-added development to satisfy demand).

    < /p >


    < p > Li Xiaoping has set up the "cotton door four seasons cotton life Museum" in the most urgent underwear field under the background of existing resources, aiming at < a href= "http://www.91se91.com/news/index_c.asp" > market demand < /a > the most urgent underwear field.

    First, we won the start in positioning.

    Unfortunately, this is just the beginning.

    As the maturity of the platform needs scale economy to promote, this is a direct demand for capital and management output.

    < /p >


    < p > the head of another clothing specialty store has eased the pressure of capital through strong combination.

    After nearly 7 years of unconsciously running the Tian Jie underwear chain store, Yang Haitao began to find the way to create a new underwear terminal mode.

    < /p >


    "P >, and then cooperate with another underwear chain" seven color spinning "in Chengdu. The two sides decided to jointly set up a clothing specialty store, and soon opened an underwear chain flagship store with an area of 600 square meters and more than 400 brands in Chengdu. In addition, through the expansion of the original network resources, more than 30 new chain stores were established in Chengdu and Zhejiang.

    Gradually forming scale.

    < /p >


    < p > however, the unity of value promotion and management has become a difficult point for Yang Haitao to build the brand competitiveness of the clothing store.

    In the service standard construction and management personnel training, still need a lot of input.

    < /p >


    < p > if we say that the opening of clothing specialty stores has an urgent or unconsciousness to find the right market in the field of subdivision, we need to work hard on the design of management standard and the output of management team.

    Managers of clothing specialty stores need to set certain standards, pay attention to the unity of concept, behavior and image; pay attention to choosing the scale and management style of single store according to the characteristics of commodities.

    < /p >


    < p > reduce self built shops, try to reduce property investment costs and investment risks through mergers, pformation, cooperation and leasing, so that funds can be allocated rationally and evenly, pay attention to professional services and management, pay attention to the establishment and improvement of automatic information management system, and pay attention to cultural unification.

    This is the perfect hematopoietic function of clothing stores, because things are always done by people.

    < /p >

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