A Cold Reflection On The Operation Of Clothing Store

< p > clothing specialty stores eliminate the middle channel as much as possible to gain profits through economies of scale.

From the point of view of the value of the inherent clothing products, professional shops as special a href= "http://www.91se91.com/news/index_c.asp" > retail formats < /a > need to establish more value chain through establishing more service series, increasing the value and profit space of clothing products.

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< p > first of all, professional shops need to spend their thoughts on product mix, focusing on a certain category of goods: < a href= "http://www.91se91.com/news/index_c.asp" > deepening operation < /a >.

Professional stores aim at a definite subdivision area, while the categories of merchandise are single, but in order to satisfy consumers' needs for shopping comparison, experience and so on, brands, varieties, specifications, patterns and designs are all available in the same commodity, attracting consumers by selling their products in a professional field.

This naturally forms service value through the ingenuity of product mix, and becomes the key value point to cater to the market demand.

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< p > secondly, < a href= "http://www.91se91.com/news/index_c.asp" > clothing professional shop < /a > need perfect service system, ensure customer loyalty through meticulous service and beyond the experience advantage of shopping malls and brand stores.

In fact, from the perspective of service value upgrading, many successful enterprises can learn from their experiences.

The embodiment and interpretation of clothing culture, clothing material characteristics, brand culture and other knowledge-based and cultural contents are effective ways for clothing specialty stores to display soft power to reach deep communication with customers and deepen their feelings, and have a significant effect on the brand extension of professional stores.

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Besides, P, which is located in high-end clothing stores, can borrow the intangible value of high-end brands, and realize the intangible value of the brand by decorating, displaying and promoting brand culture.

It should be said that mining potential value-added space from different details is not only an effective way to expand the profit source of clothing specialty stores, but also a need to form a unique clothing professional store brand. Service details will continuously enrich the brand connotation of clothing specialty stores.

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< p > because of the fast updating of clothing season, limited profit space and high logistics management requirements, the construction of clothing monopoly platform can not be copied completely.

Learning from GOME, we can not just copy its concept, but need to see its specific method of landing the marketing concept. It is also necessary to think about what strategies can suit the industry characteristics to truly build the results of the clothing professional store platform.

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< p > as the development of Gome has experienced the whole process of platform maturity.

Clothing stores only gain profits through low price strategy, which will only push the entire garment industry to a desperate situation.

And flexible use of positioning strategy, value-added services, brand advantages and other ways to build a professional clothing store platform, and pay attention to information efficiency in management, through the relevant standards to manage output, will help apparel professional store chain expansion and efficient operation.

In addition, at the beginning of the establishment, brand awareness is necessary for long-term development.

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