New Light Department Store South China Sea Evacuate Foshan

Why did Xin Guang leave? Shin Kong Department responded that it was in disagreement with the owner of Nanhai Xintiandi. However, people in the industry further point out that under the environment of electricity supplier and shopping center flooding, shopping centers are seeking differentiation and experience to attract customers. The traditional department store, the two landlord, has been marginalized in the changing retail format. Traditional department stores are also aware of the crisis they are going through, and have self redemption from building e-commerce platforms and improving their self employment ratio.

　　 Behind the run

Xinguang wants to walk in a new world and doesn't want to stay.

In the 2012, the traditional shopping mall mode was still the mainstream. For example, the industry leaders at the time, Dongfang Square, Nanhai square and so on, were the traditional shopping center's format structure, and the department store was the absolute main force. In 2012, Nanhai Xintiandi also developed into this mode, introduced shinguang department store and defined its main store status.

Referring to the annual reports of major department stores, the reporters found that before 2012, the profitability of the major department stores could not be overlooked, and net profit increased at a speed of 2 figures or more. In addition, traditional department stores have a strong guiding ability for passenger flow. Reporters noted that since the introduction of Xinguang department store, the Nanhai Xintiandi has been moving continuously in attracting investment, and has introduced large-scale brand restaurants, KTV and other formats. However, in the next stage, the investment in Nanhai Xintiandi is not satisfactory. At present, the opening rate of the whole project shop is only about 50%. Previously, the South China Sea Xintiandi claimed to introduce the movie theater, so far no news.

In recent years, with the rise of the electricity supplier, the traditional department stores are beginning to get tired, and their profitability and ability to absorb customers are gradually weakening. Today, the net profit of major department stores has increased by 2 digits. It is reported that the total revenue of Nanhai Branch of Xinguang department store last year was about 100 million yuan, but it is still losing money.

Shinguang department store has said that the loss of the South China Sea store is still within the range of affordability. However, for Nanhai Xintiandi, there is no more time to wait. In 2012, the Nanhai Xintiandi, which just appeared, can confidently claim to be the largest commercial mall in Eastern Guangxi. 2 years later, the investment in Nanhai Xintiandi has not yet been completed, and the South China Vanke Plaza, which is separated all the way, will open soon. Just 1 kilometers away, the Wanda Plaza will start in August this year. Under the covetous eyes of commercial giants, the New South China Sea, which is still worrying about investment, must consider the positioning of differentiation so as to "kill a bloody road".

Reporters found that the Nanhai Xintiandi now intends to subvert the original shopping center structure, starting with cultural differences. This positioning is obviously difficult to integrate with the positioning of Xinguang department store.

　　 Journalist survey

The proportion of traditional shopping centers in new shopping centers decreases.

The embarrassment of Nanhai New Territories store in Nanhai Xintiandi is not an example. From the perspective of the format of shopping centers that are to be unveiled recently, traditional department stores are marginalized without exception.

Starting from last year's pat Rayleigh square and the Lecong Tian You City, Foshan central district began to enter the shopping center business intensive period. In May 2nd this year, the temple Business District of the city of platinum test industry; in May 8th, Feng Shu group's Yi Fengcheng also appeared. Next, the South China Sea Wanda Plaza and the South China Vanke Plaza are expected to open in the second half of this year.

From the perspective of the format of these new shopping malls, the department store format, once known as the main force, has lost its absolute leading position. The volume of 40 thousand square meters of platinum City, catering and entertainment business accounted for more than 60%. Similarly, the South China Sea Fengcheng, which has already appeared, claims to build the first experiential shopping center in Foshan. The proportion of catering business has increased to 30%.

Wanda in Foshan The first commercial South China Sea Wanda Plaza is scheduled to open in August this year. It is reported that the Wanda Plaza in the South China Sea has been significantly different from the previous generations of Wanda Plaza products. The clothing department stores are gradually decreasing, while the catering and leisure services have been greatly improved. At present, the main stores in Wanda Plaza, South China Sea are Wanda Department store, Wanda film IMAX, KTV, big gamers, etc., except for Wanda Department store, most of the rest are experiential formats. "Our experience business accounted for more than 50% of the proportion, in the key retail business to the ground gas business format." Square commercial property management Co., Ltd., general manager Li Yinxian said.

Since the beginning of 2012, the rise of e-commerce has led retailers under the line to "get hurt". Experiential format has become a "life-saving straw" for businesses of all kinds. "Increasing experience formats can extend the time that consumers stay in shopping centers to achieve the purpose of leaving consumers." Insiders say.

　　 self-redemption

Overweight private brand building e-commerce platform

When traditional department stores are gradually being Shopping Mall At the same time, traditional department stores are also trying to change their precarious living environment. "Comparing the electricity supplier's more vertical marketing way, from the consumer's point of view, the traditional department store as the two landlord, in the face of consumers, less than the Brand Initiative. The single promotional method of department stores is obviously difficult to impress consumers. " Industry insiders Miss Hu believes that traditional department stores will not disappear, but we must change the profit model, increase their own brands, build e-commerce platform or traditional department stores to achieve an effective way of self redemption.

stay Own brand A department store is already groping for it. Such as Xinguang department store has its own brand of Jin Zhi Zhuang, and its own brand is also owned by IHANA. Recently, Wangfujing department store has also heard the news of selling its own brand. In the industry view, increasing the proportion of proprietary commodities is a trend in the department store industry, and it is also an effective way to improve the profitability of department stores.

In addition, the introduction of O2O mode to make online passenger flow into offline consumption is now a new way for the department store to seek breakthroughs. Hing Wah Department store made clear at the beginning of this year that it was determined to do business, but the plan is not yet formed. In this regard, Guangzhou's department stores take a step forward. It is reported that at the beginning of this month, Guangzhou friendship announced that it would join hands with Tencent to build a full channel strategy department store, and Guang Bai shares also made clear that it had to cooperate with WeChat to launch APP based on WeChat platform.