Clothing Industry Transfer Sewing Machine Sales Face Changes

The trend of the garment industry's shift from coastal cities to the central and western regions is inevitable. For the sewing machinery industry which is closely related to it, it is an opportunity, but it is also a challenge, and even faces the reshuffle of the sales area.

Sewing equipment industry and garment industry are the relationship between teeth and lips, which need interdependence. Every step of the garment industry layout adjustment will bring the corresponding adjustment of sewing machine industry. But is the coordination between the two? Is it a step by step or a change in tune? Is it a point to point adjustment or a reshuffle of the sewing machine industry? These realistic problems have already been placed in front of the sewing equipment industry.

Let's first take a look at the original industrial layout of domestic sewing machine industry. After 30 years of rapid development, the six major sewing machine producing areas in China are: Zhejiang, Shanghai, Beijing, Tianjin, Guangdong, Shaanxi and Jiangsu. It is easy to see from the geographical position of the six major producing areas. Although there is a shadow of the national policy guidance in the initial stage of reform and opening up, we can see the attachment relationship between sewing machine industry and garment manufacturing industry. If we say that the sewing machine manufacturers brought about by the popularity of household sewing machines in the last eighty years almost all over the country, but after 90s, the disappearance of household machines and the rapid development of coastal garment processing industry directly led to the distribution of sewing machinery industry today.

Today, the garment industry has been moving westward, creating new garment industrial parks, new garment factories and new production plants. A lively scene, which will inevitably bring a series of new sewing equipment needs. Manager Wang manager of Henan ESEY apparel Co., Ltd. told reporters: "recently, many new sewing machines distribution centers have appeared in Zhengzhou. Some of them are previously known brands, and others are brands that we have never heard of before. Many manufacturers and distributors have directly found us and introduced their products to us.

Although the price varies little as a whole, at least we can choose a wider range. As a result, we have appropriately changed the original purchase plan, and within a reasonable price range, we will choose more large brands and trustworthy products. The gradient shift of the nationwide garment industry is also a good thing for Henan garment enterprises. On the one hand, there is competition and progress has been made. On the other hand, it has created a better industry atmosphere for Henan. Like equipment, it is obvious that the equipment which was not convenient to purchase is now being delivered to the door.

Of course, in the interview, many Clothing enterprise They are also emphasizing the choice of equipment, in fact, they are more concerned about a long-term relationship of good faith, if they can not supply the supplier or try to maintain it. Then, with the westward March of these enterprises, will their supporting dealers in the coastal areas try their best to follow up? Will the local distributors in the central and western part of China make this opportunity to grow rapidly?

Guangdong is the key distribution area of sewing machine dealers in China. At the same time, Guangdong is also the key area for the industry to turn out. The industry naturally pays close attention to the next move of Guangdong local distributors. To this end, the reporter interviewed Liang Foxiang, chairman of Guangdong Dongguan Xiang Xing sewing machine company. He said: "we have always believed that" the best service is the fastest service ". Some garment enterprises that have maintained long-term cooperation with us have built their factories in the interior. We should also be responsible for these customers. They choose Xiang Xing's statement to be trustworthy and auspicious. At this critical time, we can not even disappoint them.

At present, our service team has been able to follow up the whole line. Sales team Further plans and adjustments are needed. In the interview, it is understood that in the planning of this industrial transfer, sewing machine companies and dealers consider more about how to coordinate with the upgrading of the garment industry, provide more advanced electromechanical integration machinery, and how to help enterprises improve production management and so on. With these changes, the changes in the sales pattern of the sewing machine in the eastern region will gradually emerge.

East side Sewing machine How can we seize the opportunity and deal with this competitive pressure? Wang Lianghua, director of Nanchang Huachang sewing equipment Co., Ltd., told reporters: "Jiangxi has recently built many small garment enterprises, many of whom are migrant workers who are working in Jiangxi. Our sales have also increased significantly because of these new enterprises. For example, before the Spring Festival this year, three or four enterprises have placed about 100 orders for us. Due to the limitation of scale, these enterprises are now ordering some ordinary sewing machines. As for those large enterprises transferred from coastal areas, they will not bring their own equipment or get goods from the original dealers. It can be seen that for the Midwest sewing machine production and sales link, to fully benefit from the industrial transfer, upgrading product quality and service level is the top priority.