Enterprise Management: The Market Is Not The Head.

< p > strong > first defeat: < a href= "http://www.91se91.com/news/index_c.asp" > empiricism < /a >, no innovation is dead end. < /strong > /p >

< p > some enterprises or individuals have been successful. They always like to take the past thinking to manage new varieties. They do not know that any new product is different. The core selling points and expressive power of their consuming objects and products are different. Empiricism can easily lead to a detour of products, or even a failure in sales and marketing.

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< p > as the highest level of the enterprise, the boss should also understand the latest trends and keep pace with the times in order to understand innovation.

As an old product, packaging should be constantly updated, but it is necessary to follow the original core memory points and elements so as to stabilize the market and even increase it.

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< p > < strong > second defeats: complex life, internal friction is equal to waiting for death. < /strong > < /p >

"P > personnel disputes and personnel struggle will cause great damage to enterprises. There are also state-owned enterprises and old private enterprises. Many cadres are not doing things but being human beings. They engage in personnel relations and attack opponents or capable people. As a result, they are unable to retain or become incompetent.

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P will not do anything that he will not do, for fear that enterprises will not be in disorder.

Some of them are divided into different factions, and both of them live in sects. The resources of enterprises are greatly consumed, and they wait for death in complex and changeable market environment.

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< p > > strong > third defeat: too high a expectation. Changing a horse lantern is not necessarily a climate. < /strong > < /p >

< p > when we decide a strategy, we should persist in a strategy for a long time, and we can not change it or change it frequently. The marketing strategy is far from the left and the right. Competing products seize the opportunity and run smoothly, and the enterprises suffer huge losses.

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< p > < strong > Fourth defeats: creativity is divorced from audience, but aestheticism is difficult to accept < /strong > < /p >

< p > a lot of advertisers or advertising companies are creative when they are creative. They pursue creativity and pursue beauty. They dissolve a lot of profound ideas into the picture of performance, especially TV advertisements. In a short span of tens of seconds, consumers simply have no time to understand and pass away. They do not know what the enterprises are selling. Obviously, this is a waste of advertising.

Other planes also strive for perfection and strive to be beautiful. It is also hard for readers to catch the eye when they scan the newspaper. The advertising is not powerful enough to capture the hearts of consumers.

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< p > < strong > fifth defeats: high above, advertising how to land sales promotion < /strong > < /p >

< p > advertising can not be divorced from the masses, and only rely on the relatives of the emperor. This is the only way to show the supremacy of the product. We should know that most consumers are ordinary people, and they want advertisements to be relevant to themselves so as to impress them.

The purpose of advertising is to solve the problem of sales force. If we always play with ourselves, it may not be possible for the market to start. Advertising is landing and sales are the original intention of advertising.

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It is also a great risk to carry out high-altitude propaganda without p.

Some enterprises do a lot of advertising on high-altitude media, ignoring terminal marketing, but the momentum of their formation is intercepted by competitors at the terminal, which is a pity.

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< p > < strong > sixth defeat: blindly follow the wind, only know that the fur is not known meat > /strong > /p >

< p > follow suit is the hobby of most of our small and medium-sized enterprises.

Instead of spending huge sums on developing markets and cultivating markets, it is better to follow suit and follow up their successful experiences and follow their successful practices and strategies.

There is nothing wrong with following suit learning. A good strategy should be promoted, but there are many enterprises.

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< p > take TV advertising creativity as an example. There are many advertisements with emperors as the way of expression. In the end, even the manufacturers themselves are confused. Which one is their advertisement and whose products are sold to them? < /p >

< p > another interesting phenomenon is that since the rapid launch of the marketing mode of melatonin in soft ware, many business groups have taken effect. Some even take the soft language as a myth. As a result, the money market can not rise, and they do not grasp the essence of the soft language. Writing skills, media strategies and layout skills are all essential conditions for the success of the soft language.

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< p > < strong > seventh defeats: short line thinking, one hammer business early aborted < /strong > < /p >

< p > there are many CEOs who have short thinking. If they get a product, they have no long-term plan. They can make money this year. Next year's matter will be said next year.

The lack of long-term plans and the absence of medium and long term strategic planning are the fundamental reasons for the flash in the pan of many products.

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< p > especially for merchants, most of the small and medium-sized enterprises have the idea of getting a ticket. As long as they can get a little money, they are destined for the short life cycle of most products and premature abortion of brands.

Among them, there are some very successful cases in the short term.

Do brand marketing, short thinking is no good.

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< p > strong > eighth defeats: out of the market, < a href= "http://www.91se91.com/news/index_c.asp" > market < /a > is not the head shot "/strong > /p".

< p > many business executives prefer subjective positioning products, how good my products are, how reasonable the prices are, what the consumers should be, and how big the market prospect is.

In their minds, they have outlined the prototype of the product perfectly. Even if they look for an external brain, they would like to impose their own views on the other side.

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< p > you should know that most business executives do not have the habit of going out of the market at all.

Some of them are entirely personal preferences, and even the packaging must be self determined, without seeking truth from facts.

Most of these products are not accepted by the market. Where did the success come from? < /p >

< p > > strong > ninth defeats: review brand, < a href= "http://www.91se91.com/news/index_c.asp" > marketing < /a > propagation may not need to integrate /strong > /p >

< p > integrated marketing is a popular marketing method in the past few years.

Some marketers regard it as a biblical belief that if marketing integration is successful, the unsuccessful brands are not integrated.

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< p > in fact, integrated marketing may not be suitable for health care products. Instead of saving money, the single media is easier to start.

The main media of Harbin medicine is television. The main media of melatonin is television. In the later stage, TV and newspaper media are used together, while gold partners are mainly based on newspaper media and television.

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< p > and those who rely on conference marketing to promote their products do not have media momentum. The emphasis is on one to one family marketing rather than integrated marketing.

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< p > < strong > tenth defeats: small achievements. Why should we extend the brand? < /strong > < /p >

< p > single product is easier to succeed. Some manufacturers have made some small achievements to extend their brands or consider launching a series of products.

As a result, scattered funds and manpower diversion not only extend the series of products, but also affect the original successful brands.

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< p > we have carefully studied the market of medical and health care products, and found that most enterprises succeed in breaking through single brand, and have not been extended for many years, and have made great achievements in the market.

They follow the principle of concentrating their main goals on one product and striving to maximize profits.

Comparative analysis of failure and success, indeed, in the field of medicines and health products, brand extension is not so simple, too fast may backfire.

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