Many People Teach You Tips On How To Sell.

It is the seller's disguise to make money that he wants to make and earn money. Yes, high price and low price can attract customers, but do not harm them. This is precisely the shrewd business of businessmen. Originally, as a marketing strategy, as long as you love me, others do not have to gossip. But the problem is, if we do not disclose the "discount" veil, it will be difficult to find out the secret behind the sale of coupons.

To say that discount is not to give up profits, the following situation should be explained emphatically.

The first is two price per item. The shirts of the same brand sell for 1000 yuan in Yansha and 500 yuan in Ortles, then the latter is not a profit? My view is that although one thing is two, it is not a sacrifice. Why? From the seller's point of view, profit is the surplus of sales revenue minus the cost. That is to say, goods can only be profitable if they are sold for money. In Ortles, a shirt is not sold for 1000 yuan, and there is no reason to sell 1000. Or style outdated, or single commodity consumers can not choose. In short, it is not worth 1000 yuan. How can we profit from the sale of commodities?

Second species: Clearance Markdown sale. On the surface, the selling price is usually lower than the market price, so it is easy to be regarded as a profit making business. But in fact, sale is not a sacrifice. Clearance sale is for clearance. Economics refers to the highest cost of giving up a choice. Sellers choose to clear the warehouse, but the cost of not clearing is higher. For example, if a shop does not clear the warehouse, it will yield 10 thousand yuan if it continues to operate. The 10 thousand yuan is the cost of clearing up. On the other hand, if the money that has been cleared from the warehouse has been transferred to him for use, it will yield 20 thousand yuan, which is the cost of not clearing up the $20 thousand. Therefore, from the cost point of view, clearance sale is not only a way to make profits, but on the contrary, it is a profit seeking behavior of merchants.

The third is: Book discount. A typical example is airline reservation. Booking a ticket is a discount for airlines, but if you go to ask the company manager, why do you want to book a discount? The answer is to increase the guest attendance. Yes, air fare is not considered sunk cost. It costs more than 300 million yuan to buy a plane, because the plane can not be turned into him, and the flight is fixed, no matter how much the ticket is sold, it must fly, so the 300 million yuan has become sunk cost. Economic theory, sunk cost is not cost. Airline discount is not a low operating cost (crew salaries and fuel, food and beverage costs), airlines earn. Otherwise, tickets can not be sold, that is the real loss. From this point of view, discount is not allowed.

and Price Discount is different, there is a way of promotion for merchants, that is, the price is not broken and gifts are given. A few years ago, the government did not allow air tickets to be discounted, so the airline was ingenious. If you buy a ticket for more than 1000 yuan, you will get a 300 yuan T-shirt. Later, other businesses also imitate and effect, or buy ten to send one, or buy a number of delivery. It seems that consumers are getting cheaper, but deep down, gifts and discounts are essentially the same thing. However, the latter is a clear cut. It has been said that discounts are not for profit, but not for gifts.

Understand the truth above, let's look back. Coupon sale 。 The so-called coupon sales, in other words, is the derivative form of gift sales. In the past, you bought a photocopier, and the merchant sent you another radio. Now that businesses are different, they no longer send radios, but give you a considerable amount of shopping vouchers. This small change is not only convenient for customers, but also good for sellers. For example, if you want to buy a photocopier, but you don't need a radio, you won't buy it in the shop that sends the radio. After shopping for vouchers, consumers do not have to choose businesses, and businesses do not lose customers.

Indeed, as an internal currency, shopping vouchers have better circulation than gifts. However, if such an explanation is made, it is probably not convincing to say that the sale of coupons is only for the purpose of buying and selling. The obvious doubtful point is, since the coupon is more convenient than the gift giving, is the price discount not more convenient? Why does the merchant not discount directly? Maybe someone says, that is, the businessman does not exclude this possibility for bundling sales. But what should be asked is why some consumers do not choose to discount and are more willing to return tickets?

The author's view, some consumers are willing to return, the key is in the sale of coupons without discount. Or buy an example of photocopiers. If there are two stores, a price tag of 3000 yuan per unit, it can be sold at a discount of 2000 yuan, while the other price tag is 3000 yuan, but it can not be discounted, but it can be returned to 1000 yuan shopping voucher. What kind of choice do you think consumers will make? Why? The reason is very simple, because group buying flowers are public funds, as long as the original price invoices, take back can be reimbursed; and return to oneself, the operator of course choose coupons.

Finally, let me sum up the main points of this article: first, no matter what way the price discount is, the seller's price will return to the market average price under the condition of oversupply, so the discount is not to give up profits; second, the sale of coupons is the seller's discount to consumers when the price is unaccounted for, so the coupons are not the same as the discount, and third, the shopping vouchers that businesses return to consumers will eventually be paid by consumers. The difference is that self purchase and consumption are paid by individuals, while group buying is paid by the public.