Jordan Sports: Honing The Achievements Of China'S Leading Brand Of Sports Shoes And Clothing

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< p > > span style= "font-size: 12px" > a href= "http://sjfzxm.com/news/index_z.asp" > the reporter learned that < /a > the former US basketball player Michael Jordan (Chinese Translation: Michael Jordan) filed a lawsuit against the second intermediate people's Court of Shanghai in the case of Jordan sports Limited by Share Ltd (hereinafter referred to as Jordan sports) suspected of infringing his right to name. After a trial of more than two years, he will make a judgement in the near future.

Judging from the conclusion of the trademark dispute ruling by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce and the conclusion of the authoritative civil law experts in the country, Jordan sports hopes to win more.

If this is true, it will not only protect the clothing brand of our national sportswear, but also the IPO process which has long been stalled by Jordan sports is expected to return to its normal orbit quickly.

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< p > Jordan sports is mainly engaged in research and development, production and sales of sports shoes, sportswear and sports accessories. Since its establishment in 1984, after more than 20 years of hard work and huge manpower, material resources and capital investment, it has developed into a large sports brand enterprise with more than 6000 brand stores, annual sales income of about 3000000000 Yuan, and over three yuan of taxes paid in the past three years to solve more than 80 thousand social employment problems.

The Chinese "Jordan" brand and its products have won the recognition of "China famous trademark", "China famous brand product" and "national inspection free product". It has high popularity and social influence, and has become the leading brand of China's sports apparel industry.

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > Jordan < /a > Sports attach special importance to the construction of research and development team, equipped with more than 200 person professional design and research personnel, and collaborate with world-famous sporting goods professional R & D institutions and many universities in China. From every aspect of design, development and manufacturing, consumers' body shape, foot type and sports items are fully taken into consideration, and organic mechanics and engineering principles are combined to help sports enthusiasts pursue excellent sports performance.

In addition, the company has jointly held the "sports equipment design competition" jointly with the China Fashion Designers Association. It has held nine sessions so far, and has excavated a large number of excellent design talents to promote the improvement of the domestic sports equipment design level.

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< p > at the same time committed to R & D and production of high quality products, Jordan sports has also made great efforts in marketing network construction.

The company has been committed to the construction and expansion of sales channels for a long time. It has implemented strict and standardized dealer management system, standardized store operation mode and scientific network layout, so as to realize the optimization and upgrading of brand marketing system.

At present, there are more than 6000 terminal retail outlets covering 31 provinces, municipalities and autonomous regions.

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > Jordan < /a > Sports closely focus on the product positioning and value trend of the brand, integrate the spirit of struggle and pcendence into the company's operation culture and product promotion, strengthen the combination of physical education industry with various ways, and strengthen the brand image of professional sports.

Through product design, product display, store image, tournament sponsorship, advertising and other marketing activities, and constantly enhance the image and popularity of Jordan brand.

In recent years, Jordan sports has formed strategic partnership with China University Student Sports Association, and has continuously become the twenty-fourth, twenty-fifth World University Winter Games and the twenty-fifth, twenty-sixth World University Summer Games Chinese delegation, Russian delegation partners and equipment sponsors, to build champion equipment for world university sports stars.

Jordan sports has invested hundreds of millions of yuan in sponsoring large sports events at home and abroad, which has greatly promoted the development of sports.

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< p > in addition to constantly developing itself and enhancing the strength of Chinese sports brand, Jordan sports has always been actively participating in public welfare undertakings and playing an active role in it.

Since 2008, the company and the China Youth Development Foundation have jointly established the Jordan happy sports fund, providing sports facilities for nearly four hundred hope primary schools, enabling children in poor mountainous areas to experience the joy of sports and have a healthy and positive attitude towards life.

In the earthquake relief work of Wenchuan and Ya'an in Sichuan, Jordan's sports were in the heart of the disaster area, making donations for the first time.

The company has donated more than 80 million yuan to the community, winning the praise from all walks of life and establishing a good public image.

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< p > the company responsible person said that Jordan sports, as the national excellent national sportswear brand, enjoys many prestige in China.

"Jordan QIAODAN" brand sportswear and sports shoes occupy the forefront of the industry in the domestic market share of the retail industry, and have been well received by consumers.

Jordan sports in the future will continue to base itself on China and look at the world, and win a place for the Chinese national sports brand in the international arena.

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