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How Should 09 Industry Websites Develop?
The number of websites in China is 2 million 878 thousand. In various websites, it is the key factor for the industry website to get the first place of the industry website in many websites. Industry websites must be like the first ones. If you only look forward to only 20% of the market share, the height and development of website planning will stop. So how do we develop as an industry website? The world clothing shoes and hats net, as a professional website of clothing and footwear industry, points out several suggestions for many industry websites that are still in a confused stage. Let's analyze it from several aspects. (1) what kind of users will the industry website look at? (two) what does the industry website allow users to see? (three) how to achieve customer satisfaction? Next we will analyze one by one: (1) what kind of users will the industry website look at? According to the classification of users in the network, the severe user classification includes the network dependent group, the network business group and the network social group. Well, first of all, some of our users must be one of these groups. First of all, we must know the commonalities of these groups. Network dependent group: it accounts for nearly 11% of the total Internet users. Their group characteristic values in various network applications are higher than the general average level. They use the most network applications and have the longest Internet access time per week. They are the most loyal users of the Internet. Network business group: 6.7% of the total Internet users, is the smallest group of netizens. This group is close to the network dependent group, but the number of Internet users is far lower than that of network dependent groups. A major difference in application is that this group rarely visits forums. At the same time, their applications in e-commerce, online stock trading, travel booking and other applications are significantly stronger than those of basic applications such as search engines, instant messaging, e-mail and so on. Internet social networking group accounts for 12.3% of the total Internet users. Their proportion of applications with social characteristics is significantly higher than that of other groups. Their penetration in instant messaging, blog, forum /BBS, dating sites and other community network applications is obviously higher. We can see that the common characteristics of these users are familiarity with the Internet and the use of the Internet as a tool to use the groups. First of all, our website should do the following: first, to attract them, second information must be different from other websites. Third, the functions of websites must be used as tools, but also the function of entertainment and social interaction. If we analyze these things well, let's move on to the next step. (two) what does the industry website allow users to see? The latest survey shows that: in 2008, China's Internet news was developing rapidly, the utilization rate of network news increased by nearly 5 percentage points last year, and the number of network news users reached 234 million. The Internet has become a public opinion position that can not be ignored. As an industry website, professional news in the industry is indispensable. A website can't always rely on the information of a brother's website, and there must be some news items of its own. Let's take the world clothing and shoe net as an example. We have professional Japanese and Korean editors. We collect relevant latest information from a large number of overseas websites every day. We have offices all over the country and collect relevant industry information every day. At the same time, we cooperate with various enterprises and have a large amount of information. Relying on the above three points alone, it brings tens of thousands of daily traffic to the world clothing and shoe net. Industry tools and different industries have different characteristics. Therefore, if the industry website does not have corresponding tool information of industry class, then this industry station is obviously not convincing. For example, many websites say their own industry websites, but they are only subdivided in the industry classification, and they lack information for some tools. Now the exquisite one-stop service, if the lack of industry tools, is bound to let users feel that the website is not professional enough. In the world clothing shoes and hats net, we have set up the industry tool section. Our business center covers a lot of tools and materials, and eliminates the trouble of looking for relevant information everywhere. At the same time, we are also equipped with functional sections to help companies keep their products intact, allowing agents to control all of them. Free from the pain of traffic. All in all, the website is not as good as it used to be. Actually, it is the way out for the industry website to ask the personnel service of industry class. Then, after the user has seen something, does he achieve the purpose of the industry website? These are far from enough. Industry websites must have a large number of loyal users. How can these users exist for a long time? Let's move on to the next step. (three) how to achieve customer satisfaction? The Internet is a two-way communication media. Everyone's choice is highly independent, and the website is not good. It will soon be abandoned by the users. Then how can users do not abandon the website? Now, we advocate a concept in website construction, and the function that users do not have should not exist. Many websites have a lot of vacant functions, basically not being concerned by users. Many webmasters are thinking about why my functions are so good, but why do not users need it? The root of the problem is that users are trapped in the web site, causing users to lose their way of use, so users will discard this website and find another website that is not easy to lose. The reason why users are lost in the website is that the website has neglected user experience when designing. The user is not lost, according to the original process set up by the website to operate, so as to realize the website to the user's display. To achieve customer satisfaction is to find inappropriate problems in user's use and to correct them in time, so as to prevent more users from having problems in this link. The world clothing shoe and hat net Xiaobian believes that the website is not a thing that can not be changed. The user experience is the best experience to achieve the existing condition in constant adjustment. It must be corrected at all times. Above is the thread of the development of some industry websites that has been summed up by years of experience in the world clothing shoe and hat net Xiaobian. Every link is closely linked, hoping to play a role in attracting more and more people in the industry. Editor in chief: Hao Ling
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