Heavy Bazaping Shopping Center Will Carry Out A Big Adjustment Of The Whole Hall.
Create similar Shopping Mall Experience
The traditional department stores generally have the disadvantages of small building area, single business format, less mixed formats, and the limitations of vertical display, which are not conducive to consumers' shopping experience.
"Future, Heavy Pak Sha Ping Shopping malls will develop in a similar shopping mall mode. The head of the store said that the change will increase the format of the supporting service functions of dessert shops, nail shops and so on, and will gradually introduce into the restaurant to upgrade the traditional stores. In addition, the toilet will be rebuilt as a whole, increasing the rest area, covering WiFi in the whole shopping mall, re planning the moving line, increasing the permeability of the store, and so on. After upgrading and upgrading, the quality and sense of refinement will be stronger, which will provide consumers with better shopping experience.
More attention to female consumers is the focus of this brand and category adjustment. After adjustment, Women's wear It will increase to two floors, enriching the category and increasing the brand. Xiao Shu Zhuang, women's shoes and women's bags have introduced some fashion brands, which are more in line with the needs of young fashion consumers in the sand area. It is reported that each brand will also be presented in a separate hall form, so as to better display the brand style and facilitate consumers' choice. The remaining floors are also adjusted according to the current consumption demand, such as the jewelry list area on the first floor, which strengthens the proportion of fashion watches.
The change starts to start tomorrow.
It is reported that although the scale of the adjustment is large, it will not affect the shopping demand of the citizens. The adjustment will be carried out on the floor and will not be closed as a whole. At present, the home appliance Museum has taken on a new look. The appearance of more brand stores has made the home appliances more sense of quality, and the supermarket hall will also show its new face in August.
The revised sale promotion will start this weekend. The men's and women's clothing bags are 10 yuan, 8 yuan, the cosmetics part is full 200 yuan, the province is 40 yuan or the full 300 yuan sends 100 yuan, the product is decorated with a mosaic of 100 yuan, 40 yuan, the gold part has a discount of 30 yuan per gram, the platinum part is concatrated 50 yuan per gram, the name list 7.5-8.5 is folded, the mobile phone and the camera part are 500 yuan, the province is 500 yuan.
At the same time, from July 18th to 20, 7F appliance opened its first cooling appliance Festival, which saved 10 yuan to 220 yuan. The first floor supermarket has towels, underwear, socks, household clothes, slippers 50 percent off, plastic products 40 percent off, sandting, Chang Fu beef jerky 35% off, three without soy sauce, vinegar 32% off, Yu Yun tea 20 percent off. Hurry up to buy 3 days at the end of the week.
In recent years, various new businesses in China's commercial retail industry are developing rapidly. The traditional department stores are facing serious challenges. Exploring the path of transformation has become an urgent task.
Reporter's notes
Transformation is imperative
According to statistics, the growth of retail sales in China last year has been the lowest in more than a decade. Factors such as low consumption, increasing competition, and declining gross profit of merchandise are becoming the "killer" of restraining the profit of department stores. According to last year's annual report of many retail enterprises in the city, most enterprises are running gloomy. Even if the total retail sales increase, net profit has declined to varying degrees.
The impact of the rapid development of the electricity supplier on traditional department stores can not be ignored. Foreign electric providers are doing value-added services, and domestic electricity suppliers are more price war. It is reported that in recent years, the annual growth rate of online shopping compound is as high as 77%. Another crisis in traditional department stores comes from the impact of shopping centers. Shopping centers provide catering, leisure, shopping, entertainment and many other formats. One-stop shopping experience can retain consumers. Therefore, transformation is imperative.
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