Luxury Group Digging Events Frequent Personnel Changes

< p > > the world's < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > shoes < < hat net "Xiaobian introduced to everyone is luxury group frequent personnel change job hopping annual salary increase of about 30%. < /p >
< p > luxury industry has entered the downturn period, and has become the best period for talent war. Recently, Michael Kors, a rather popular luxury brand, has dug into the former chairman and CEO of the German luxury Hugo Boss group. This is the fifth important digging event this year after Apple iWatch has taken away the watches of Louis Weedon's watch, Chinese silk companies have excavated Hermes silk group's former CEO, and Coach has dug to the deputy director general of Dunhill Canada, China's deputy director general of Dunhill Canada. < /p >
< p > < strong > talent flow acceleration < /strong > /p >
< p > behind the family complain of the luxury goods industry, there is a series of "personnel" problems. Recently, the British luxury brand Burberry, whose chief creative director Christopher Bailey enjoyed a high salary of up to 8 million 100 thousand, was opposed by the shareholders and the proportion of votes against it was 52.69%. < /p >
< p > this is seen as a "necessary price" for retaining key talents in the sensitive period. Recently, the luxury industry has been digging up a lot of events, and high-quality marketing personnel are shining in the doldrums. < /p >
The Apple Corp, which is about to be listed on the October iWatch smart watch, was exposed to the Louis Weedon group's wristwatch luxury brand, the vice president of luxury brand, and formally entered this month. On the 3 day of this month, the Chinese silk enterprise announced the appointment of the former Hermes silk holding group CEO Paris special group CEO, and the British bag Mulberry appointed Berluti brand Europe and the Middle East general manager under the LVMH luxury goods group as the group business director and entered the post in the month of 5. < /p >
< p > < strong > urgent need for fresh blood break < /strong > /p >
Less than 60% of luxury brands believe that there is a talent gap, and the existing talent is far from meeting the development of enterprises, P said. Meanwhile, the job hopping of luxury management personnel is accompanied by a floating salary. According to a survey, the annual salary increase of middle and high level people with mature luxury brands is about 30%. < /p >
< p > frequent turnover of executives, on the one hand, is a huge talent gap in the field of luxury goods, and on the other hand, it is also a solution to the downturn in corporate performance. < /p >
< p > > Italy a href= "http://www.91se91.com/news/index_s.asp" > luxury brand < /a > PRADA released last month's new quarter data show that in 2-4 months, the company's net profit fell 23.8% compared with the same period last year, sales did not rise or fall, a 0.6% decline. Recently, negative descriptions such as "decline" and "growth slowdown" have also frequently appeared in the earnings reports of luxury brands such as GUCCI, LV and MontBlanc. For example, LV's operating income increased by only 4% in the first quarter compared with the 25% increase in 2012. The sales growth of GUCCI in the first quarter dropped by 3.2% according to the real exchange rate, and MontBlanc's performance also declined 5%. < /p >
< p > < strong > brand integration risk is less than /strong > /p >
Prior to this year, Joon Ma, the deputy general manager of Canada's former LV Canada, who was picked up by the luxury luxury brand Coach in April this year, was sent to the court by the former owner LV for two months after being served for the past two months, claiming that she had betrayed her business secrets to Coach. < /p >
Zhou Ting, director of the luxury goods and Quality Research Institute, said that the market environment is not good, and the brands frequently dig their feet to mature the top level of the enterprise. P can get many resources. If the emerging luxury brand is in the rush hour of opening a store, the mature brand executives can save a lot of manpower and financial resources directly in the shop location and business development. The new brand will be able to improve its exposure rate and communication effect by digging up the famous brand name "a href=" http://www.91se91.com/ "target=" _blank "designer" /a ". < /p >
< p > however, He Bin, former director of China's regional brand of Italy's senior custom menswear brand, told the Beijing Commercial Daily reporter that the successful experience of some mature brands is not replicative. If the future of enterprise development is blindly placed on a high-level body, it is also risky. "Kiton" < /p >
< p > He Bin also believes that the designer of mature brand usually has a strong original brand DNA. After entering the new product, there is a need to adjust the period. The original design concept is not necessarily beneficial to the new brand. < /p >