Rui Hong Shoe Material: Soles Should Also Be Different.

When others invested heavily in the introduction of EVA disposable shoe soles, Rui Hong (Xin Henghui) shoes material chose relatively low cost two MD soles, and through the depth development of two MD soles, let oneself harvest quite well.

Now, Rui Hong (Xin Henghui) is no longer satisfied with simply processing big factories. Rui Hong (Xin Henghui) has come to realize that he has to develop some exclusive shoes and walk his own way.

Just like the way of walking from the very beginning of birth, Rui Hong (Xin Henghui) has to do different shoes.

Deep development of the two MD soles 1998, 1999, a new EVA shoe material began to be imported from Taiwan to Jinjiang. Among them, the one-time investment of EVA shoe sole is more expensive, up to several million, and the investment cost of two MD soles will be relatively small. At that time, the shoes of Xin Henghui (Xin Henghui), which had just started their business, chose the latter.

But surprisingly, in the past two years, the two MD soles are increasingly favored by NIKE, ADIDAS and other big shoe companies.

"Relative EVA one-time ejection soles, two MD soles are not only precise in size, but also by splicing with various materials, both in style and function, the quality and pattern of the two MD soles are far more than the disposable ejection soles."

Ni Guobiao, general manager of Rui Hong shoes materials Co., Ltd. explains why.

"Under normal circumstances, the materials used for EVA disposable shot soles are too single, but the two MD soles are spliced through various functional blocks with different density and elasticity. They can make two colored soles, air cushioned soles, or colored PVC plastic sheets, shoe soles, etc. the soles are difficult to manufacture, and the added value of the products can also be several times higher."

Rui Hong has been emphasizing the depth development of the two MD soles.

Ni Guobiao also said that with the continuous segmentation of the finished shoes market, the soles should be followed up and subdivided. At present, Rui Hong has gradually formed its own series of systems, which are mainly made up of mountaineering and outdoor functional shoes soles, in line with running shoes series, leisure tennis series, 3D, sandals series.

When you look at the climbing shoes and the soles of the functional shoes, from the beginning to the two MD soles industry, Ni Guobiao has been wondering what kind of development path he should choose for his own enterprises. The two way ahead of the sole enterprises is nothing more than making big factories or selling their own products.

"Simply to help big factories do the processing, in fact, is the production link that these brand shoes factories lack. How to cooperate with the manufacturers of finished shoes, develop some exclusive shoes of their own characteristics, and finally enter the market through the channels of finished shoe manufacturers, should be the way for Rui Hong (new Heng Hui) to go."

Ni Guobiao analyzed thoroughly.

Over the past two years, the successful development of functional shoes and soles has made Ni Guobiao firmly believe that in the absence of sports shoes industrial clusters, the lack of mountaineering shoes and functional shoes soles can be purchased from outside the province. Therefore, from the soles of functional shoes, Rui Hong (Xin Henghui) will be able to form its own advantages in the two production of MD soles.

"With the development of snow boots, water boots and other functional shoe soles with the help of Ningbo Tianxing Jian, although the sole development cycle is long and difficult, it eventually accepted the test of the market and became the golden signboard of Rui Hong province."

Ni Guobiao is very proud that the soles of functional shoes are relatively high in hardness, water and heat resistance. Although the technical threshold for soles is not high, the formulation and adjustment of the technological process is very important.

"For example, how to glue the cloth onto the blank mold and make it into the middle sole product, which not only ensures that the elasticity of the adhesive cloth reaches a certain standard, but also does not wrinkle.

Often such a seemingly simple adhesive cloth links need to study debugging, dozens of repeated trials can not be too.

In addition, Rui Hong (Xin Henghui) also improved the foaming process in the daily production process.

Before blowing through the material and manually polishing the flat foam, it often wastes a lot of material rice, and the improved stereoscopic foaming can only produce about 5g of leftover materials by setting a good rate and controlling the temperature and time. A pair of 80g finished shoes will be produced.

To increase the backup of the customers from outside the province to 1.5%, Ni Guobiao said that Rui Hong (Xin Henghui) is a production enterprise. Since the quality assurance is established, only when the service is in place can we maintain a good cooperative relationship with these brand enterprises.

As we all know, the close cooperation between the business department, the development department, the production department and even the shoe factories is irrelevant. For the fixed customers, Rui Hong (Xin Henghui) adopts the one to one pre sale and after-sale tracking service. However, "a large proportion of our customers are our customers outside the province. Therefore, it is more important to take preventive measures."

For all the finished products provided to the customers outside the province, we insist on a test process before the finished product is out of the warehouse to eliminate the possible problems and improve the pre - Supplement share of the customers outside the province. In general, we will reserve 1% of the product backup for the customers after each batch of goods are out of the factory, but in the light of the problems outside the province, the back and forth mailing time will undoubtedly affect the customer's normal production, so we raise the reserved backup to 1.5%. "

Wang Xiaonan: editor in charge