YOHO Achieves The Concept Of "New Product".

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > tide brand buyers will synchronize the next season order according to the sales data released in real time on the LED big screen of the exhibition site, not only to seize the initiative of the supply chain, but also to make the concept of "new product" the ultimate.

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< p > January 21st, the trend electric business website YOHO! Announced that it won the $30 million C round of financing of Softbank, Sai Fu. For a vertical electric provider, it is a rare capital, and it really does envy others.

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< p > YOHO! Originally created is a paper media called "YOHO! Trend," because readers often complain that magazines are very good but there is no suitable channel to buy them, so they set up an electronic business platform and eventually become a trend e-commerce website.

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< p > Zhou Bichang created Begins and Edison Chan founded CLOT star tide card, and other international tide card, < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > original brand, etc., a total of more than 200 settled in YOHO!

Among them, NIKE, I.T and more than 80% of the brand is exclusive authorization, and YOHO! Has been able to invest in the frozen period of capital, thanks to their two years' operation of C2B mode against the characteristics of the trend brand, making it successful in the vertical electricity supplier.

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< p > last July 27th, the Shanghai exhibition hall crowded into nearly a thousand people from all over the world. They dressed up and were eager to experience the latest trend of the season.

On the first floor of the exhibition hall, the brand new products are everywhere, and the two level is 3C products, shoes and other supporting products.

Only two days before the pre-sale, the purchase amount exceeded 20 million yuan.

YOHO! Let the supply chain take the initiative, break through the traditional buying mode, skip the links of the selection of goods by the trend buyer, and let the consumers directly participate in the pre season purchase of the new season, and become the buyer of their own trend.

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< p > at the exhibition site buyers do not need to pay cash, as long as the smart phone through the App client, you can scan the shopping PASS card, complete the purchase of new products.

At the same time, the tide card buyers will synchronize the forecast of the next season's purchases of goods and the number of orders under the next season according to the sales data released in real time on the LED big screen, not only to seize the initiative of the supply chain, but also to make the concept of "new product" the ultimate.

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< p > there are more than 50 domestic and international tide brands attending NIKE, CLOT, Begins, Human Made, KRAVITZ and so on, and more than 20 thousand consumers are present.

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< p > C2B mode has saved a lot of inventory problems troubled by electricity providers.

YOHO! We only sell the latest products of the season, and accept the next season's booking.

In this way, 80% of the goods can be sold in the season, and a discount for a small amount of stock.

The inventory turnover rate was sold out in 90 days.

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< p > when many electric providers are still playing low prices, YOHO! Has already made profits through C2B mode.

In the case of vertical electricity providers, YOHO! Goods sales in 2012 reached 3 hundred million, gross margin reached 40%, and August 2012 YOHO realized profits.

Estimated 500 million to 6 hundred million in 2013, planned sales in 2014 1 billion, net profit 80 million.

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< p > because tidal brand customers are often fans of a designer or brand, and are less sensitive to price. As long as they are new, they can often be sold out within 90 days.

YOHO! The unit price is between 350~450 yuan, which is considered a higher unit price in the electricity supplier industry.

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The P C2B mode also benefits the cooperative brand. They plan the next season's production through the pre-sale data of YOHO!

This is the first time the international tide brand collectively butted domestic consumers directly in the C2B model.

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< p > at present, many international trend brands want to be able to enter the Chinese market through "a href=" http://www.91se91.com/news/index_f.asp "YOHO" /a, which can avoid some hard costs, such as store rent and operating costs.

Both sides have strong and bolder C2B mode to promote their willingness.

YOHO! Changing the rules of the industry.

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