Luxury Electric Providers Find A Way Out. Hai Tao And Purchasing Are Not The Long-Term Road.

< p > < < a href= > http://sjfzxm.com/news/index_x.asp > > < /a >. From the beginning, we did not want to make the enterprise into the sea and buy it, just want to win the brand authorization of the big brand.

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< p > not long ago, jumei.com was plunged into the vortex of "selling the door", which made the source of luxury goods suppliers resurfacing again, and made the luxury electric business that once was very popular was almost "collective failure".

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< p > < < a href= > http://sjfzxm.com/news/index_x.asp > > domestic > /a > luxury goods websites are mostly purchased by overseas buyers or bought from distributors, foundries, Oteri J and other channels, and the source of goods is unstable, because of the distrust caused by fake products. Over the past two years, a large number of enterprises have lost their business.

A person familiar with luxury electric business told reporters that "now can survive or pform, or dig some unique supply channels, but the official authorization to get the brand is still very small."

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< p > the former is represented by vip.com, which has been successfully listed in the United States. At the beginning of its establishment, it was the banner of luxury electric business, but after half a year, it changed its mode and became a special website that specializes in fashion and famous products. However, in the industry, the companies such as glamour, poly and so on are now taking a similar path.

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< p > these enterprises generally solve the problem of goods supply by means of brands, agents, brand branches and other channels, and at the same time, because of the reduction of the positioning of commodities, the volume of the target consumers is expanded.

Vip.com's success is seen as a template for luxury business pformation.

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< p > while the latter is a typical example of Roger, a struggling minority.

"From the very beginning, we did not want to make the business into a sea search and purchase, just to win the licensing of big brands."

Roger said, but from Asia headquarters to overseas headquarters, Roger and several brands of communication found that foreign luxury brands do not do much intention of doing business.

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Without p's formal authorization, Roger said that they had to bypass the brand and solve the problem of goods supply by way of third party agent purchase or cooperation with foreign distributors.

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< p > "the brand authorization that we can get now is very small, only one or two, and it is not a big brand. It is still necessary to rely on the third party to go through the supply channel of the brand."

Roger said frankly.

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P, and for that reason, Roger said that most of the products listed online are all over season.

"If we take it as a time node, the latest product we can get is the winter 2013."

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< p > Roger said that many people think that the price of luxury goods is high, and the profits from online sales will be very high, but it is not.

"Because of the restriction of goods supply, our purchase cost is not superior to that of traditional channels."

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< p > after a period of operation, Roger found that most of the top consumers in Pyramid who wanted to aim at them did not become consumers of their websites. "Because we did not take into account the possible mismatch between them, we hoarded a lot of goods, and the poor shipment directly affected the operation capital."

Roger said.

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Less than P, the most important thing for him to consider is to lower his status as other peers or continue to persist. For the former, Roger is worried that he has almost lost his share as a latecomer, and the premise for the latter to continue to persist is to digest the inventory in hand.

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< p > is "luxury electric business" a suitable match? Maybe even the brand owners themselves should have a negative attitude.

Burberry, who opened its first flagship store on Tmall in April, was hit by an accident in Waterloo. Not only did it sell dismal products, but also 1/4 of its orders were returned in half a month.

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< p > in fact, Gilt, once regarded as the originator of the luxury electric business in China, has changed its course from selling the luxury goods back to selling the latest works, samples and unsold products of the famous designers in the fashion circle.

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< p > the director of network marketing center of China Electronic Commerce Association thinks that the future electricity supplier should first change its mode, namely online marketing and offline pactions.

The online platform for luxury goods must have its own characteristics. The so-called characteristic stage is from the category.

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< p > I don't know how long Roger can stay in China.

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