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The Spanformation And Upgrading Of The Three Major Traditional Industries In Haining Are Sailing Into The "Blue Ocean Of Fashion".

2014/8/12 10:40:00 38

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Haining Traditional Industries Spanformation And Upgrading Fashion Blue Ocean

> a href= "http://sjfzxm.com/news/index_p.asp" > traditional < /a > industry is not equal to sunset industry. Leather, home textiles and warp knitting are the three traditional industries in Haining, and are also the excellent products of the city. While vigorously developing new and high technology industries, the government supports the development of advantageous traditional industries, encourages traditional industries to increase investment in technological spanformation, improve technological content and competitiveness, and is one of the strategies for industrial development in Haining. In 2012, Haining promulgated the three major traditional industries upgrading planning (2012 - 2014) of leather, warp knitting and home textiles in Haining, guiding navigation for the spanformation and upgrading of the three major traditional industries, and over three yuan for the three major traditional industries in the past three years. 
 as the foundation of industry, the advantageous traditional industries still have strong vitality and broad development space. Through spanformation and upgrading, they can have higher technology content and added value. Zhejiang province Haining China Leather City Limited by Share Ltd chairman Ren believes that for the leather industry, fashion is an added value. He once counted an account: Haining produces 6 million leather garments every year, if all take the fashion route and sell at least 200 yuan for each piece, then the added value of fashion will exceed 1 billion yuan a year. 
Under the leadership of the government, Haining has held a national industry exhibition and design competition every year under the leadership of P. As of the end of last year, the city has held the 20 Haining China Leather Expo, and has gradually added the "genuine leather logo Cup" China International leather, fur clothing design Grand Prix, leather fashion week and other sub platforms, held the 13 Haining China Textile Expo and the 11 home textile design competition, and held the 8 China International warp knitting design competition. These exhibitions and competitions have laid an important position in Haining for leather, home textiles and warp knitting, and have made industrial information popular among the people. It has become an endogenous driving force for traditional industries to enter the fashion industry. These platforms are more like a magnet, attracting more and more professionals to Haining for leather, home textile design and warp knitting materials research and development. According to incomplete statistics, the designers of leather industry in Haining have reached more than 2000 people. Their inspiration and innovation have taken the "wings" for the traditional industries. 
 today, Haining has achieved remarkable achievements in the spanformation and upgrading of the three major traditional industries: "Haining leather" has been listed as the provincial industrial design demonstration base and the Zhejiang international industrial cluster regional brand pilot industry; Haining has been named "China Warp Knitting city", "national textile industry base county (city)" and "China's textile industry base" by the China Federation of textile industry. In the spanformation and upgrading, the three major industries that spanformed into the fashion industry not only gained their own sustainable development, but also became the "engine" of Haining's economic development, and became the new highland of Zhejiang and even the whole country's fashion industry. Last year, Haining was awarded the "fashion brand industrial base" of China's textile industry by the China Textile Industry Federation. It became the second batch after Wenzhou and Shenzhen was awarded the title. 
 at the same time, "electricity supplier changing the market" makes traditional industries enter the new era of network. Haining enterprises dig deep industrial characteristics, actively build online platforms, and open up two markets under the online and offline markets. In recent years, e-commerce in Haining has relied on three traditional pillar industries, leather, warp knitting and home textiles, to actively promote the construction of e-commerce gathering area, facilitated the benign interaction between e-commerce and industrial clusters, and stepped out of a new world of "electricity supplier changing the market". The three major industrial clusters of "China leather capital", "Ma Bridge warp knitting" and "Haining home textile" and so on, are corresponding to the three major e-commerce platforms, such as "Hai Ping Cheng", "China network library, national warp knitting industry e-commerce base" and "Alibaba industrial belt", so as to promote mutual promotion between electronic business and physical enterprises, and develop a new "blue ocean" in the economic map of Haining. According to statistics, last year, the total retail sales of Haining reached 11 billion 100 million yuan, ranking the highest in the country. The tide of electricity supplier is becoming another "new business card" of Haining's "tidal economy".