Ralph Lauren Opens A Store To Invest Too Much To Reduce The First Quarter Profit

Ralph Lauren retail The network expansion plan will be rolled out one after another. This autumn, the company will open the first Ralph Lauren luxury flagship store in Greater China. At the end of next month and next month, it will open the Polo flagship store in Fifth Avenue and Singapore; there will be two Club Monaco opening in London later. Fifth Avenue Polo shop opens, and polo women's clothing will also be officially released there.

At present, the brand has 436 direct outlets worldwide, including 140 Ralph Lauren brand stores, 61 Club Monaco and 235 Polo factory stores. In addition to direct battalion, the group also has 65 Ralph Lauren brand stores, 17 franchised stores and 110 Club Monaco brand shops operated by agents.

In the quarter, net income of Ralph Lauren fell to $162 million, diluted earnings per share were $1.8, and the two figures a year ago were $181 million and $1.94, which has not yet reached 1.76 US dollars previously estimated by Wall Street analysts. Despite the pressure from the tense regional situation and macroeconomic pressure, the company achieved double-digit growth in Europe in the first quarter.

Brand revenue also rose from $1 billion 660 million to $1 billion 670 million, or 2.3%, not as much as analysts expected 1 billion 730 million dollars. Retail sales declined by 3.7% to $708 million, while retail sales increased to $960 million, up 9.2% from a year earlier. Same store sales increased by 3 percentage points. At present, the gross profit margin of Ralph Lauren is 61%, an increase of 30 basis points.

While announces its quarterly earnings, the company also reiterated its expectations for the 2015 fiscal year. It is expected that the net income of brand consolidation will increase by 4% to 6% in the second quarter, and the annual revenue will rise from 6% to 8%.

The share price of Ralph Lauren climbed by 0.2%, closing at $156.88 in New York stock exchange.