Partial Investment In Fujian Menswear Is Suspended.

Recently, the annual report cards of major listed companies in Quanzhou have been disclosed. The newly released data show that Quanzhou brand The sporting goods industry represented by the company continued to warm up, and most of the enterprises achieved positive growth in the first half of this year. The huge inventory pressure was being eliminated. Fujian men's men's clothing was still lingering in the low valley, and the volume of business revenue still declined, and a few personalized brands realized profits.

It is worth noting that many men's clothing brands are no longer as large-scale expansion as they did in the past few years. Instead, they choose "targeted" and resolutely suspend some investment projects for rest. "Under the current economic environment, the most urgent demand for enterprises is" steady "and" benign ". On this basis, we pursue the rapid development of sustainability as much as possible. Expert analysis.

Sports goods "clear inventory" works

In August 6th, ANTA Sports Products Limited First disclosed the interim results. According to its performance bulletin, 1-6 months of this year, Anta sports business income was 4 billion 120 million yuan, an increase of 22.4% over the same period, the net profit attributable to shareholders of listed companies was 803 million yuan, an increase of 28.3% over the same period, of which footwear, clothing and accessories sales grew by 18.8%, 25.2% and 37.3%, respectively, and the gross margin of products increased by 4% to 45.1%, which exceeded the market expectations. In terms of inventory, Anta's 1-6 month inventory increased from 690 million yuan at the end of 2013 to 791 million yuan at present. Through a series of measures such as clearing channels and digesting inventory, Anta sports's performance in the first half of this year has been the best historical achievement after its net profit of 927 million yuan in the first half of 2011.

As the current "sporting goods" in the domestic sporting goods market, Anta's "mid-term examination report card" is considered by the industry as the whole sporting goods industry after 3 years of hard work ushered in the "spring recovery", is gradually leaving the "cold winter".

Then in August 14th, PEAK sports disclosed its interim results, and its authorized retail outlets were 6000. Among them, the number of business outlets in China dropped from 6194 in the same period last year to 6000, but the average turnover of PEAK authorized retail outlets increased by 5.1% over the same period last year.

PEAK said the sporting goods industry reversed the downward trend in the past two years in the first half of 2014, so the company's turnover in the first half of the year amounted to 1 billion 291 million yuan, an increase of 10.07% over the same period last year, with a net profit of 121 million yuan, an increase of 34.59%. In particular, the growth of its overseas market is obvious. PEAK's overseas market accounts for 22.6% of its total business. Its turnover increased from 174 million yuan in the same period last year to 291 million yuan, an increase of 67.5%.

31st Degree International announced interim results as at the end of June, net profit of 263 million yuan, an annual growth of 28.31%. During the period, the turnover was 2 billion 90 million yuan, an annual increase of 4.6%, and gross profit margin increased by 0.7 percentage points to 39.7%. By the end of June, the number of turnover days was 59 days, which was reduced by 14 days compared with 73 on the end of last year. The number of receivables and receivable turnover days was 165 days, which was 40 days lower than that on the 205 day of the end of last year. In the second quarter, the same store sales grew by 2.8%, compared with 1.8% in the first quarter, reflecting the fact that the industry has gradually digested the surplus stock and sustained recovery since the first quarter of this year.

For the reasons for the company's good performance, Anta said in the China Daily that the company adheres to the retail oriented measures to improve the level of product differentiation, vigorously develop children's wear brands and e-commerce platform, and embark on the O2O mode. In addition, Anta has highlighted several initiatives to improve retailers. In addition to Anta, companies that have released interim results in 2014 have also taken the main task of increasing retailers' profits, diversifying brand strategies and improving inventory.

Industry analysts believe that since the second half of 2011, the entire domestic sporting goods industry has experienced a sharp decline in business performance and large-scale closing of the tide, and the operating income and net profit of many listed companies have recovered for the first time by a relatively large increase, which is the letter of the industry's warming. Many companies mentioned the important business ideas of "retail orientation" in the announcement, and adopted measures such as strengthening stock management, implementing diversified and differentiated products, so as to stimulate recovery.

Men's "small and beautiful" are more profitable.

With the revival of the sports industry, Fujian Style Men's clothing, which is the dominant sector of Quanzhou's industrial cluster, is still suffering.

The semi annual report issued by nine herd Wang in August 19th showed that both the company's revenue and net profit fell during the reporting period, and net profit fell by more than 20%. During its reporting period, the nine Mu Wang company achieved operating income of 971 million yuan, down 16.56% compared to the same period last year. Net profit attributable to listed companies was 218 million yuan, down 24.80% compared with the same period last year. In this regard, nine Mu Wang said in a semi annual report: "in the first half of the year, the overall retail sales of China continued to face pressure. At present, the major brands in the apparel industry continue to adjust their inventory and stores." For its annual performance in 2014, the company expects to achieve sales income of 2 billion 200 million yuan, down 12% from 2013.

Sales decline while the company is also reducing the number of stores. In the first half of the year, the company reduced 134 terminals. "The domestic terminal consumption continues to slump, and in order to control operational risks, the company has voluntarily closed some sales terminals with poor business efficiency," explained the king. Data show that as at June 30, 2014, the number of direct and terminal terminals was 2990, of which 831 were direct terminals and 2159 were joined by terminals.

Seven wolves have not yet released the China Daily, but as of August 16th, a total of 15 institutions have predicted the 2014 performance of the seven wolves, with an average forecast net profit of 335 million yuan, with an average forecast earnings per diluted share of 0.4428 yuan. According to this forecast, the net profit of seven wolves in 2014 decreased by 11.71% compared with the previous year. Seven wolves also predicted in a quarterly report that the net profit growth in 2014 1-6 months is expected to be -30% to -50%.

Men's clothing brands listed in Hongkong capital market show a slightly better performance. The interim results show that during the announcement period, the turnover of the company was 1 billion 91 million yuan, a slight decrease of 0.2% compared with the same period last year. In the first half of the year, the turnover in the first half of this year came mainly from the delivery of products in spring and summer and part of the autumn product orders. A slight drop in turnover reflects the weakness of the retail market, plus the group's strategy of "upgrading quality without raising prices" and sharing the cost savings with consumers, resulting in a decline in the average price of the products.

While the turnover dropped slightly, Li Lang was able to keep profits up, profits rose 2.4% to 248 million yuan a year, and the basic earnings per share were 20.7 yuan. Li pointed out that the price stability of raw materials and the proportion of original products increased during the announcement period, resulting in the positive impact of cost savings. The profit margin increased by 1.9 percentage points to 27.1%, and the net profit margin increased 0.5 percentage points to 22.7%.

With excellent design ability and personalized products, CABBEEN clothing has handed out a beautiful spancript. In July 31st, CABBEEN apparel announced its first half results. The report shows that as of June 30, 2014, the Group recorded a turnover of about 429 million 400 thousand yuan, an increase of 28% over the previous year, a net profit of about 113 million 100 thousand yuan and an increase of 47%. After deducting the effects of one-time government subsidies and related income tax, the net profit should be 86 million 800 thousand yuan, compared with 55 million 200 thousand yuan in the same period last year, an increase of 57.2%.

CABBEEN said that the increase in turnover and net profit was mainly due to the increase of wholesale orders in spring and summer products in 2014. During the period, total sales volume reached 3 million 200 thousand, with an increase of 23%. The increase in wholesale orders is mainly due to the group's distribution channel inventory at a healthy level. As of June 30, 2014, the group's retail sales in 2013 were over 85%, while that in 2014 was more than 50%.

Yang Ziming, chairman and chief executive officer of CABBEEN fashion director, said: "CABBEEN's performance is satisfactory, because the development of urbanization and the expanding middle class in China have strong demand for clothing that emphasizes individual style, product design and quality. CABBEEN's brand positioning, R & D capability, loyal customer base and effective retail channel management can grasp this trend. In the future, we will continue to improve the efficiency and design level of the supply chain, thereby enhancing product cost performance and consumer loyalty and maintaining sustained business growth. "

Fundraising is no longer used for quick opening.

The sluggish retail market of men's clothing makes the investment strategy of brand enterprises more prudent. In the China Daily, many enterprises have disclosed some investment projects, some have been forced to terminate, and some have not yet used the funds raised. Most of them are afraid of low input output.

In the middle of the report, the construction of marketing network for IPO's largest investment project was terminated. "Macro economic and market environment changes have led to the continued implementation of marketing network construction projects which are not in line with the development trend of the industry and the company's strategic planning. At the same time, the marketing network construction project is difficult to implement according to the original plan. In addition, the progress of marketing network construction is slow, and the return on investment is expected to be much lower than expected. So the king said.

It is reported that in May 2011, nine Mu Wang IPO raised 2 billion 640 million yuan. The company said that the proceeds would be used in the four major projects of the company, of which 1 billion 320 million yuan for marketing network construction. Nine Mu Wang said at that time that the marketing network construction project was planned for 338 new sales terminals nationwide within two years, including 82 shops and 256 rental shops. However, as of June 30, 2014, the company only bought 23 shops and 4 rental shops. The above projects raised a total investment of 400 million yuan, only completed 30.29%, resulting in a profit of only 529 thousand and 300 yuan. As for the remaining 920 million yuan of the above-mentioned investment projects, nine Mu Wang said it would be used for permanent supplementary liquidity.

In addition to the termination of the above network marketing construction project, nine other three investment projects have not been completed. As of June 30, 2014, the construction projects involving R & D center had only been completed by 15.69%, and the supply chain system optimization and upgrading project had only completed 19.11%, and the information system upgrade project had only completed 55.10%.

China's lon Lang expects its main brand LILANZ to close its stores in 2014, but its sales in the first half of the year are 991 million 700 thousand yuan, down 2.1% from the same period last year, and the number of retail outlets has been reduced by 158. As for the sub brand L2, sales volume was 95 million 300 thousand yuan, up 20.2% compared to the same period last year, but the sales volume of the subsidiary brand L2 accounted for only 8.7% of the total turnover. Its performance growth could not have a decisive impact on the overall turnover of the company.

In the second half of this year, LILANZ and L2 adopt different store layout schemes. LILANZ brand, to further integrate low benefit stores and maintain a conservative shop plan to enhance business efficiency, this year's total number of stores is expected to reach 700-800; L2, the company plans to continue to expand the shop network, the whole year is expected to open shop 2