Brand: The Strongest Supply Chain To Create Brand Effect
Many brand dealers understand that the future market of footwear industry will evolve into the competition of supply chain rather than level.
Shoes and clothing
In the industry, especially in the women's shoes industry, most products come from suppliers, and suppliers determine the ability of the supply chain on a large scale.
In order to cater to the majority of female consumers, the best way to win in the market is to properly control product diversification.
The system improves the response of the supply chain and strengthens the control power of the retail terminal. On this basis, the brand effect can be promoted rapidly and stand out in the competition.
In the women's shoes industry, Aaron Di Sha
brand
I did quite well.
Headquarters to adjust the brand strategy of Alan Dusa: delete all intermediate agents, turnover and wholesale links, greatly reduce the product price of Alan Dusa, but also provide the fastest response to the supply chain, and win the favor of investors at the time when consumers are happy.
The new mode of "front door shop and backyard setting up" is the first mode in China to achieve "entity shop (limited) + online micro Mall (limited)" mode, WIFI automatically grabs the surrounding mobile population, and online and offline, and sells a high-end brand to 300-800 yuan. It is really making the high-end brand of Jarun Dusa, truly out of the "Palace", facing the public, and strengthening the fast supply of the industrial chain, creating the brand effect with the strongest supply chain, using the absolute superiority of the brand high quality and low price, quickly capturing the consumer's heart and winning the full score in the consumer market.
Not only that, but the taste of the brand of the elegant Lun Sha shoes is a blossoming on the front line: there are more than 130 design elites from Shenzhen and Hongkong, mainly composed of famous French shoe and leather designers, as well as senior designers from Hongkong and Mainland China, in order to ensure the perfect combination of the international trend and the characteristics of the Oriental (Oriental store), so that the elegant Lun Sha women's shoes have oriental charm and international fashion. "Hongkong"
Jarun Di Sha
brand
Under the foundation of the strongest supply chain and the establishment of high quality and high price, we have constantly explored the promotion of brand effect and the improvement of specific business models.
In the high-end quality assurance to create a well-known popularity at the same time, since 2000, Arun dasa professional design and development of high-end dinner, wedding series shoes, has been Hong Kong elder sister, Chinese elder sister, Ajie and other beauty contest special shoes; Ya Lun dasa also for the six consecutive as the global Chinese beauty contest, Mr. Hongkong and other large beauty events exclusive sponsorship shoes; "Asia Pacific footwear industry" and other magazines throughout the year to promote the brand.
In order to quickly occupy the two or three line women's shoes Market in China, the Jarun Disha shoes brand has launched a series of preferential franchise policies: direct shipment from manufacturers, enjoy genuine "ex factory price", and free from all expenses other than goods; enjoy 4-6% sales rebate, exchange goods for sale all the time; provide series of special items every quarter to support store promotion activities; provide free state-of-the-art ERP electronic management system, network electronic shelf system, more scientific management; provide sales promotion support; Festival promotion activities support; expert guidance, training, operation support, etc., to add branding to brand effect.
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