Chu Xing Group: Building A Platform For Resource Integration And Exploring A New Mode Of Shareholding Reform

"Our dream is to create a modern enterprise with core competitiveness and create high added value for customers," said Liu Wei, President of Chu Xing group. Modern enterprises are not only "just happy music" but "all kinds of music and pleasure". In other words, the operation of enterprises not only brings benefits to themselves, but also drives the development of the whole industry. This advanced idea has sprouting up in Chu Xing.

Business: do factory in the future to enhance the value of garment enterprises.

1996 many domestic accessories Enterprises are springing up like mushrooms. Liu Wei, based on years of work experience, recognizes that Li Pu products have stability and long life cycle. In 2001, Chu Xing ushered in the first spanformation of enterprises. Agent brand Gradually spanform to do its own processing plant in the country. This spanformation made Chu star really begin to control his own fate.

In the following years, Chu star gradually adopted the mode of OEM, and put the experience into the two terminal of the industrial chain -- R & D and sales. R & D, dyeing, manufacturing and other processes are all responsible for the company's R & D department. R & D personnel are studying in Japan, Korea, Paris and Milan, bringing the latest trend and production technology to Chu Xing Li. Although not directly into the production field, but from R & D, design to inspection, process control and technical indicators, Chu star must participate in the whole process. In October 2014, the project of Chu Xing fashion textile Innovation and Technology Park and the national product testing center project will be completed successfully. The R & D team has made a big step towards the professional direction. Strict quality control enables Chu Xing's new "Ding silk chiffon fabric" to be awarded the "China fashion fabric" award.

This business model of the future factory will not only make Chu star become a middle and high-end LiNbO enterprise, but also make a contribution to the whole garment industry. On the one hand, Chu star will devote more energy to R & D, more in line with the market's R & D products, and enhance the value for the garment enterprises; on the other hand, the processing enterprises also strive to gain a larger market share, "cake is bigger and bigger" instead of being divided into market share by garment enterprises and auxiliary materials enterprises. Liu Wei said: "Chu Xing has been making orders for a famous fashion enterprise. At first, a famous fashion enterprise could not fully accept the price of Chu Xing Li cloth, but the products provided by Chu star were in line with the trend of the season and made a famous. Latest fashion The sales of women's wear increased. Customers feel the value of products to enhance, so prices are no longer a barrier to cooperation.

Chu Xing's pace of building the future factory is still accelerating, and we should integrate the future factory into an industry resource platform. In 2012, Chu Xing launched the listing strategy, formulated the vision of establishing a world-class fashion industry chain service provider, and set up the core values of creating value for the society.

Management: stock reorganization and strengthening basic management construction

Chu Xing group, as a leader in opening up a new model, has also been questioned in many ways. But this did not hinder the reform process, not only in the mode of management, but also made innovations in the management mode.

In 2013 Chu Xing successfully carried out organizational restructuring according to the requirements of development. The product planning department, technology research and development department, market planning department, product division, supply chain management department, quality control and after-sales service department have been established in succession, playing a core role in product R & D, marketing, supply chain management, quality control and after-sales service. In order to further enable employees to share the fruits of development, Chu star has implemented the internal shareholding system spanformation, and nearly 30 entrepreneurs, senior executives, core technical backbone and business elite who identify with Chu Xing values and direction of development have joined the company.

In 2014, the famous venture capital "Jiuding" invested in Chu star and became Chu Xing's shareholder. Chu Xing's internal governance structure is improving day by day, and shareholders' meetings and board of directors have been established one after another. Chu star has taken a big step in the process of modern enterprise.

In addition, Chu Xing group also adopts the latest management mode, ERP supply chain management system, to build a complete value chain in the fields of quality, cost, logistics, employee motivation, safety, technology and environment, and to achieve collaborative operation of cash flow, logistics and information flow.

To build a large platform for resource integration and explore a new mode of shareholding reform, Chu star has been practicing for eighteen years. "At which stage of the development of enterprises, we will do what stage of work. High goals need to be realized step by step." Liu Wei's words tell Chu Chu's reasons for solid development over the years. Pragmatism and innovation are the greatest wealth of Chu star.