7 Excellent Content Marketing Skills For Small Businesses

Historically speaking, small businesses

The strategy of content marketing is relatively slow.

But with the increasing influence of SEO these years, small businesses have to learn some content marketing techniques to maintain their ranking in the industry.

Whether the content is created by oneself or outsourced to the third party, the new and creative inspiration will always run dry.

Here are 7 tips for creating excellent content.

1. Do a calendar of content marketing

There is a calendar of content marketing that guarantees the creation of content on time, but this practice is often ignored.

61% of marketers say their biggest problem is that they spend a lot of time on content creation, while only 44% say they have planned content marketing plans.

The first step in making monthly content marketing calendars is important because it can generate enough time for brainstorming, creation and publishing.

2, identify areas that are doing better.

When we start analyzing other sites to find creative inspiration, it is very necessary to understand the characteristics of our past success.

This requires you to add statistical code on the website, so you can know which articles page brings you the most traffic, and how many people reach your page through keyword search, and how much each keyword searches.

Social data can also tell whether the content is good or bad.

If you install social sharing tools such as AddThis, Baidu share or Pinterest sharing tools, you can see data about the amount of sharing and clicks.

After knowing these indicators, we can know which themes and strategies have done well in the past, which can guide the planning behind us.

3. Learn about hot topics on social networking sites.

Social networking sites are especially helpful for real-time hot topics.

The content written around these hot topics is more attractive, and people are more willing to read it.

Twitter has shown a hot topic for some time, and Facebook launched a hot topic earlier this year.

If you want to look at the hot topics in the locals, Trendsmap will provide such a function (all data is based on Twitter).

It can integrate many aspects of information into content, create a controversial viewpoint, or constantly use different angles of video and pictures to improve content.

4. Design a questionnaire.

When planning a news, you can bring a simple questionnaire.

We can understand the position of users on a topic through questionnaires, which is also a source of material for planning topics.

The work of creating and collecting survey results is now very simple through some tools such as SurveyMonkey Audience and Google Consumer Surveys.

5, make good use of visual content.

Now

Most of the attention is still on text content, because search engines can read, but visual content is more attractive to people.

People are more willing to participate in visual content, because 90% of daily life is visual content.

Those who made good use of picture content increased by 94% compared to those who did not make good use of pictures.

A report made by marketers from MarketingSherpa found that pictures are the simplest form of content creation.

The use of charts in research work has been used frequently, and charts are often used in the creation of outsourced blogs.

By adding pictures or GIF images, you can attract fans and interact with your fans.

6, "making video" content

Another way to continuously create high quality content is to create videos.

79% said they watched online videos every week, and 55% said they watched it every day.

Making a video blog is neither expensive nor too much time.

Short videos are easy to understand and are easy to shoot through personal cameras.

Video class

It doesn't need much editing, and can even upload directly to Youtube.

7. Re editing of old topics

If you dig a topic, but it will take more time to create new content for this topic. You can re edit the original article for a topic and create some articles.

By organizing content such as "web design skills" through general themes, you can wrap it up as supplementary articles, which also provides readers with valuable content for them to learn.

Another way to edit content is to review some of the previous content, and then provide some updates.

This will make it easier for the old post to update and learn.

[Conclusion]

Nowadays, content marketing has become a necessary part of SEO, and it encourages the interaction and sharing of new and old audiences.

For small businesses, this is really hard to do because inspiration is hard to sustain.

By understanding the strategy of content marketing in the past, and the methods of diversified writing, we can continue to generate creative inspiration.