The Tenth COCOON Cup China International Women'S Wear Designer Grand Prix Debut In October

In 2007, the Hangzhou municipal Party committee and municipal government put forward the "China outstanding women's designer discovery plan" and proposed the China International Women's wear designer Grand Prix to train mature designers for the whole country.

Now, over the past 9 years, a large number of designers have moved from T to work or entrepreneurship, becoming the mainstay of Hangzhou's women's wear design world.

This year, the tenth COCOON Cup China International Women's costume designer Grand Prix finals will be launched in October 11th at the 2014 China International Silk Expo. The stage has already begun. Next, we will usher in a new batch of designers and their cutting-edge works. They will go on a brand-new journey through the selection. Because in Hangzhou, because of the indissoluble bond with women's clothing, they know that dreams are not far away.

　　 Designers are the soul of clothing industry.

Speaking of the designer of the Grand Prix training, Gu Xiaohua, Secretary General of Hangzhou Fashion Designers Association, has a lot of feelings: the Grand Prix is tenth years to this year, and the designer has grown remarkably through training. "I recommended three designers who came back from abroad to study and send them to the South of the Yangtze River. They all wanted it, and got the favor of the company after the post work. This year, I want to introduce a new designer." He said that now the women's clothing enterprises at the top of the tripod are taking the road of internationalization, which requires designers to have an international vision and knowledge. "The Chinese outstanding women's designer discovery plan" caters well to the needs of the development of garment enterprises, and trains designers to have talents of international water quality, and promotes the development of industry in a timely and favorable manner.

Next month, the costume designers association will recommend Lu Minchao and Liu Sicong, who won the Grand Prix gold and silver award, to attend the Beijing fashion week. Although they have won many awards and start their own business, continuing their studies on the international road is an important complement to the designers' vigorous vitality.

For the domestic, designers play a decisive role in the development of enterprises. Gu Xiaohua said that designers are the most important force in the transformation and upgrading of the garment industry. If we do not attach importance to it, it will be useless for the marketing force to become more powerful, because the clothing enterprises are also talking about products in the final analysis, only if the products are recognized in the design quality, can they be promoted.

It is understood that, through the China International Women's costume designer Grand Prix, seven group of 42 fashion designers have been selected to study abroad (Seventh Batch of designers are studying abroad), 33 of them have graduated. Most of them choose to return to Hang Hang, or to serve as local well-known clothing enterprises, or to set up companies by themselves, and become an important force to promote the development of women's clothing industry.

You can neither design nor understand the market.

With the development of garment industry, new requirements have been put forward for fashion designers. "Designers' works are increasingly being asked to consider the needs of consumers and emphasize the wearability. Designers also need to understand the operation of the market and grasp the market direction so that they can better participate in the design work." Gu Xiaohua said. This year, the designer Grand Prix will focus on the idea of laying equal stress on design and market, making the past pure T platform go farther, while emphasizing practicality, the commercialized road needs more consideration.

"Sometimes, the conference site can be the order site." The staff of the Hangzhou Fashion Designers Association told reporters that the designers who attended the conference were the designers in the field. It was easy for them to arrive at orders. For designers, this is a direct benefit. It is also a good thing for an enterprise to find a designer who is interested in a high level platform.

Talent site docking, brand on-site orders, e-commerce can also be combined, put the design on the Internet for sale. This is the idea of the Grand Prix. The staff of the Grand Prix said that more and more enterprises hope to find talents through this platform, which in turn has promoted more and more designers to join the contest.

This year's work covers most provinces and municipalities throughout the country, and has received 2703 copies from both domestic and foreign college students and mature designers. In particular, the proportion of manuscripts of mature designers has been greatly improved compared with last year, and the quality is even better. Among them, 200 contestants are design directors, designers, freelance designers from all over the country, and teachers and postgraduates from various fashion colleges. Many of the designers have won awards for all kinds of costume design competitions in the country. After several rounds of assessment, such as brand assessment, practical ability and creative interview, the top 30 designers finally entered the finals.

In October 11th, Lok Fu Chi Huiyuan gambling studio, a fashion feast for new designers will be staged. With the lighting of the spotlight and the beautiful model show, there will be "good designers in China".