Telephone Marketing Touches The 4 Secrets Of Customers

In the first part, we talked about the first link of call center telemarketing: customer's first visit or called worbai.

Second, we talked about the second links of telemarketing: customers' two visits or follow ups.

Today we have talked about the third link of telemarketing: building trust and understanding demand.

Of course, our first visit or two visit is not a two phone call, but a sales stage or a customer life cycle.

Therefore, we have entered the third stage. In fact, we have succeeded in this stage by 50%, indicating that customers have needs and are interested in our products.

The next task is to build trust and understand demand.

First, understand customer needs and needs.

After your first visit or two visit, the customer will say, "OK, I'll think about it and I'll call you."

"Or" thank you. I'll think about it. I'll call you when I think about it.

"

For a while, you will be very happy to receive such a reply. You will wait for the customer to call back or call the customer for some time.

But as long as you are a person who will summarize, you will find that you spend a lot of time on such customers, and the success rate is very low, because you are always eager for quick success and instant benefit, trying to persuade the other party to buy, but what the other person really thinks about is rarely concerned.

The most important thing in this part is to understand the true idea of the product.

We suggest that when you recommend the product, you should add a sentence to each of your recommendation points to see if the customer agrees with you.

For example:

"I think it really suits you. Do you think so?"

"I think you've also used many brands. Do you think it's a big difference?"

"You must have known other brands in the past two days. Is that the advantage I told you last time?"

"Do you see, do I understand this?"

In this way, a point by point confirmation with the customer, you can not only timely understand the customer's identity, or more importantly, guide the customer to give a conclusion, that is, this product is what he needs.

If the last customer says, "OK, I'll think about it."

"You will never be speechless in the face of his hesitation." can I know what worries you have? "

Two, establish customer's emotional trust.

Doubts, hesitation and refusal are normal at this stage.

A few phone calls can make people brainwash, and the age of immediate order has passed. Rational consumption requires more patience.

The most important thing at this time is to build trust and establish emotional trust.

Why do you say so? The reason is very simple, because customers have not been to your company or have experienced your products, just established trust through your phone call.

So this trust is not for companies, nor for products, or for you.

To be more precise, it is the belief in the virtual image created by voice on the phone, which is somewhat like an actor from this angle.

This is emotional trust.

1, be honest: especially those who haven't met before, be honest with people on the phone end.

2, thank you: every time we should thank you for listening to your narration, it is your duty to listen, but it takes other time.

3, to be professional: at a critical moment, the customer wants an expert consultant rather than a person who talks and understands.

Professional depth and depth bring trust.

The 4 and most important point is confidence.

Have confidence in products, but also have confidence in themselves, in order to impress customers.

Customers have doubts, but believe you, you have to step by step, through the above words, step by step with the customer confirmation, customers or initiative or have to tell him his real concerns, then for his problems to help him to dispel worries.

Commonly available methods are:

1. express understanding.

He said he understood his feelings and gave an example of how other customers had had the same concerns and how they were eliminated.

2. objected.

Provide relevant certificates, such as qualification certificates, industry reports, etc.

3. shift the topic.

When you can't fully satisfy a customer's needs, never exaggerate products that can't meet your needs.

Otherwise, customers will increase their misgivings, because no one is a fool.

Tell him that it is difficult to buy perfect products at this price, and price performance is the most important.

4. emphasize the future.

For things that are hard to identify, let customers try to use them, indicating that they will definitely use this brand later.

Four, last point, patience!

I have seen many regrettable cases, the last straw that killed the camel.

And such a failure is the biggest blow to marketers.

Not much to say, is the six true words: patience, patience, patience, patience, patience, patience, etc.

Until the order.

Telemarketing calls people harassing the phone.

Recently, Mr. Zhu has encountered a problem. Since the beginning of this year, his mobile phone has been bombed by a phone called "360 search and promotion company".

Mr. Zhu is the head of an enterprise. He usually answers the questions because of his business contacts, whether he is a phone call from an acquaintance or a stranger.

But recently, a self claimed 360 search and promotion telemarketing company called him frequently, making him very tired.

The telemarketer of this company mainly promotes network promotion and small loan to Mr. Zhu.

Mr. Zhu's call records show that these telemarketing calls are made through the local fixed telephone in Taizhou, and the telephone number is not fixed. Mr. Zhu can not simply intercept the harassing phone calls, and sometimes he can only refuse to call the local fixed telephone.

Mr. Zhu randomly selected one of these numbers and found through Baidu search that the number has been tagged as advertising marketing by 234 Baidu mobile guards users.

Mr. Zhu dialed the number on the grounds of enquiry, and the other side told Mr. Zhu that their company was in the 23 floor of the data building of the medical hi tech Zone. Later, we found this company with Mr. Zhu.

The company official said they would list Mr. Zhu's cell phone number as a non harassment object and no longer call him.

The reporter consulted lawyer Zhao Wenjie on this matter. He told us that it was better to record telephone calls and to use telephone recording as evidence to investigate the other party's responsibility.