Reasonable Layout, Displaying Brand Characteristics And Forming Potential Profits

Under the influence of the fashion brand design and the trend of high quality, the progress of clothing terminal has also begun to be popular, and there are two major trends: first, the giant flagship clothing store has been opened one after another, and the clothing manufacturers have been extensively engaged in horse race enclosure; the two is that the color has returned to the layout design of the clothing store by the importance of the shop planners.

According to the analysis, effective and reasonable shop layout can properly show the characteristics, texture and ideas of clothing, help consumers to feel the overall situation of goods, increase the impression of products, and form potential profits.

The image of the terminal store represents the whole image of the whole group from the side. The good store layout can give the product specific brand literature and image connotation, deepen the impression and trust of the consumer to the brand, thus improve the value of the product, and make the group learn more about the higher profit and increase the ratio of the group.

The importance of self determination of clothing layout is self-evident, so how should we carry out a rational and effective layout?

Public and effective display of goods, so that customers stay in the store extension is the key to marketing.

Therefore, in developing the store design, we should first consider how to display the commodities in the first place, and make the goods form a double encirclement between the customers' hearts and eyes, thus promoting the completion of the purchase process.

Generally speaking, the main route for customers to check is the main passageway in the store.

Mega castle and other large shops often ring or well shaped, small shops are L or reverse Y shape.

Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can simply see and touch them.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and ordinary commodities. The specific measures are generally decided by the needs and spatial characteristics of the shop itself.

Lighting is important for product display.

For the display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It is also a guarantee for creating space, rendering atmosphere and pursuing good image.

Natural light will change with the flow of time. Therefore, the preliminary lighting investigation and evidence collection should be carried out in the layout design of the shop, so that the lights can be scanned with different periods of time near the store door and the front of the store as the sun moves, so as to attract customers.

Relative to

Artificial lighting can achieve the same effect.

In general, store lighting should make the clothing store full of personalization and artistic atmosphere, eliminate the visual dead angle through the cross illumination of all kinds of lights, ensure the best effect of display, and thus highlight the characteristics of the brand and the charm of the product.

3, clever use of the tone function, rendering shop atmosphere

The competition of clothing stores is the competition of its brand foundation. In order to highlight the brand literature and ideas, online and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable clothing shops that can be played by young and vigorous young fashions, such as the Ma Ge Bao, and so on. Fashionable clothing shops can play classical music; formal and professional clothing shops can play relaxing music.

At the same time, the group can also broadcast video clips and product advertisements through video equipment so that customers can have a deep understanding of the brand.