How Does A Physical Retailer Look At The Electricity Supplier?

In the past ten years, along with the continuous progress of information technology and the Internet, the e-commerce industry has developed vigorously, and almost achieved the radiation and penetration of all industries in the national economy. Among them, the impact and pformation of retail business is particularly prominent.

The survey was designed and implemented by the Shanghai business information center. A total of 104 retail entities were visited, covering key departments such as department stores, shopping centers, supermarkets, specialized stores, restaurants and trading markets.

The sample is mainly for large and medium-sized enterprises, including both single sales giant and chain store leader.

The findings of the survey include 4 main points:

Nearly 80% entity retailers are influenced by e-commerce.

70% physical retailers have launched online operations to varying degrees, or have related plans.

Most of the e-commerce applications of entity retailers stay at the stage of publicity and promotion.

E-commerce is still facing more embarrassment than theory and practice.

Through the questionnaire survey, we can find that the e-commerce application and online operation of the entity retailers have been fully developed, but the level of development between the enterprises is not balanced. In practice, they still face confusion and bottlenecks, which are mainly concentrated on two aspects:

First, do we need to develop e-commerce?

Practice has proved that not all e-commerce enterprises can maintain growth momentum, nor is it the e-commerce of all physical retailers.

Can succeed.

Whether or not to set foot in e-commerce, entity enterprises should make their location and judgement according to the characteristics of the industry and their own business situations.

Two, how to develop.

。

E-commerce is not just

Instead, through the online offline information collection device, software to carry out passenger flow analysis, target customer analysis, consumer behavior analysis and other big data research, and ultimately achieve precision marketing and sales closed loop.

The e-business application of entity retailers should be carried out from the point to the point.

In addition, not every retailer should be good at e-commerce operation. The business field needs more professional service providers and scientific and efficient solutions to serve the pformation and development of real enterprises.