Practical Training: Sales Skills Of Clothing Store Promoters

First, good start, good start from demand.

A good start is not starting from selling, but starting from demand.

When customers are patronizing, the shopping guide should first observe the consumers and understand the needs of consumers.

Then, we can show our products to consumers through understanding the needs of customers.

Guide buyers should use "professional" to conquer customers and help customers make choices.

Second, introduce yourself.

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On the basis of understanding the needs of customers, we introduce our costumes to customers. When we introduce clothes, we have many skills. First, we have an in-depth understanding of our products, and then introduce the advantages of our clothing. For young people, they pay more attention to appearance. Therefore, from the style and color, for middle-aged and elderly consumers, they value the quality of clothes, so we need to start with fabric knowledge and so on, like your customers to sell your products.

Third, vivid demonstration.

When a customer asks questions or captious products, it is an effective way to guide customers to conquer customers.

Of course, at present, the homogenization of products is serious. Some small manufacturers may not show their outstanding advantages. But I think that when purchasing guides do vivid demonstrations, they do not necessarily demonstrate the advantages of your products, so long as they are characteristic, you can demonstrate them.

Also, in making vivid demonstrations, the shopping guide should be imposing, so that customers can believe in products through believing in you.

Fourth, product description.

A product should be summed up in one statement, and at the same time, we should sum up the shortcomings of competing products.

Dealers should give each product a selling point, that is to say, give consumers a reason to buy.

Then let's talk about the product back to the guide.

Fifth, questions answered

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In fact, through the summary of experience, we know that consumers often ask questions that are fixed, such as price, fabric, style, quality, size and so on. Of course, there are many ways to ask questions.

I think there should be a relatively standard answer to these questions for consumers.

Dealers should let the shopping guide record the consumers' usual questions, then ask a salesperson to sum up their sales skills through a reward or a daily morning meeting, then ask the front-line salesmen for answers, perfect the answers and standardize them, and then push them widely in the company's purchasing agents.

Dealers need to write down the questions and answers of the salesmen, so that they can be trained to recruit new recruits.