Ali'S Future Vision: Will He Go To Sea Or Go Deep Into The Mainland?

With us $220 billion in value, Alibaba has surpassed Facebook, Amazon and eBay, becoming the second largest Internet Co after Google.

Now, as an electric giant with abundant "War Reserves", where will the next step of Alibaba go?

Ma Yun, Alibaba's co-founder and executive chairman, recently shared some of his grand vision.

"We want to do bigger than WAL-MART.

We hope that in 15 years, people will think that this is a company like Microsoft, IBM and WAL-MART.

These companies have changed the world and shaped the world. "

He said in an interview with CNBC on Alibaba's landing at the NYSE on September 19th.

The stock jumped 38% on that day.

At present, Alibaba is running smoothly, at least in China.

As China's largest electricity supplier business, Alibaba's annual active buyers reached 279 million, and the total annual orders reached 14 billion 500 million.

The company achieved a revenue of $8 billion 460 million in fiscal year 2014, of which the contribution rate of Taobao, Tmall and Juhuasuan's three businesses reached 82%.

The company also owns B2B website Alibaba.com.

According to the calculated value of goods, Taobao and Tmall both rank first in their respective industries. Alibaba.com is the largest online wholesale market, while Juhuasuan's monthly active users are also among the top of the industry.

But now, Ma and his team are facing a difficult task: how to work out the next stage of growth plan of the company? The strategic choice of management is very important for the future development of Alibaba.

Will the company continue to develop its business in China in the next few years, or will it shift its focus to international expansion through mergers and acquisitions? Ma Yun is still working on his strategy: "I have been thinking about the development of 5 to 10 years in the future and thinking about how to satisfy these shareholders."

He said to CNBC.

But he has emphasized in the open letter before.

For example, "customers first, employees second, shareholders third."

The Alibaba submission to the securities and Exchange Commission of the United States (hereinafter referred to as "SEC") in September 22nd gives the outside world a clearer picture of the company's

。

The company said that they hope to further expand the share of the Chinese market by attracting new customers and encouraging old customers to buy more products, supplemented by loyalty projects and quality customer services, while strengthening marketing and promotion strategies.

The company also plans to expand its mobile market by providing digital content and geolocation services.

Alibaba will further invest in data and cloud computing services, not only to promote its own business, but also to help businesses expand.

In the international market, Alibaba will continue to promote the relationship between buyers and sellers at home and abroad.

As a family

Alibaba will face growth pressure from investors.

But so far, they have not disappointed the market.

In the 2014 fiscal year ending March 31st, the company's revenue grew by 52% to 52 billion 500 million yuan.

The 2013 fiscal year revenue growth is as high as 72%.

Profits are also soaring, increasing by 175% in fiscal 2014 and doubling in fiscal 2013.

Marshall Meyer, professor emeritus professor of management at Walton, believes that Alibaba is best to concentrate on developing China and its surrounding Asian countries, where the e-commerce market is not yet perfect. (Meyer)

In these areas, Alibaba's advanced platform will have more advantages than local enterprises, but if we compete with developed countries, this advantage will disappear.

"There are great opportunities around China."

He said, "I will choose to further develop other parts of China instead of pushing the US market."