What Strategies Are There For Customers Who Are Reluctant To Try Clothes Shopping?
When purchasing a customer, a shopping guide often says such a recommendation: "like it, you can try it on."
Or "this is our new model. Welcome to try it on."
In fact, these languages can not play a real role in promoting sales.
Since these words are not safe, how do they know how customers like it? If salesmen recommend it when they don't know if they really like it, the customer will think, "what shall I try on?" or "who says I have to wear your new model? This new model is suitable for me."
Of course, some shopping guides will not very abruptly require customers to try them on, they will take some strategies.
For example, they would say, "Miss, you really have a good eye.
This dress is the hottest one we sell this week, selling five or six pieces a day.
With your figure, I believe you will have a good effect after wearing it. Here, there is a fitting room. Please follow me to try it on and see how it works. "
Do not wait for an answer to take clothes to take the initiative to guide customers to the fitting room, especially when faced with hesitant customers.
In fact, such a recommendation is also problematic.
The salesperson's mentality of selling is urgent.
Because here, shopping guide has a strong guide to customers trying to wear, and this strong guidance is very strong.
Because the staff at the front end understand that the success of sales is closely related to trying on clothes.
In view of this, the shopping guide will be very urgent, regardless of the circumstances to guide the try on, which is likely to cause customers' antipathy.
Just imagine, if you are a customer, when you encounter the salesperson in the sales process, the language gives people the feeling is aggressive, do you feel very disgusted?
When shopping is recommended, customers are reluctant to take the advice of shopping guide. Under such a sales scenario, the specific level of "no refuses" should be felt by the shopping guide on the spot. If customers are very firm, they are unwilling to accept the advice of trying to buy clothes, so do not force them.
customer
。
Why are customers reluctant to approach the shopping guide, and even many customers are afraid to accept the enthusiastic service of shopping guide? "Forced service" should be one of the main reasons. If the customer does not express his firm refusing, or after several persuasion, there is no obvious indication that he does not want to try it out.
Besides, what kind of clothes do you use?
Fabric
Wait, these are not necessarily the reasons why customers need to try them on.
People have long gone through the age of dressing and wearing fabrics. Besides the western style clothes, down and cashmere clothing, fabrics need to be emphasized. Most clothes are more valuable than fabric in physical properties, but in spiritual aesthetics.
This piece
clothes
Do customers really like it? Do they fit in with customers' temperament and style? Is this a better solution for guiding customers to dress? If we want to stimulate customers, it is not a strong push way, but let customers take the initiative to go to the fitting room.
We should describe the experience of fitting in proper language, so that customers can imagine the beautiful effect of the fitting and arouse her desire.
Therefore, it is suggested that the shopping guide should express: "Miss, my personal view is that this dress is more suitable for your temperament, and also your current figure. The fabric is also more breathable, suitable for the present weather, and the color is very similar to your skin. If you put it on, you can not only modify the shape, but also feel the wind in this hot summer dress.
Of course, the clothing itself is a three-dimensional sense of the goods, the plane may not see the effect.
If you like, you might as well try yourself in the fitting room and feel it. "
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