Marketing Strategies That Entrepreneurs Can'T Miss

All marketing should be result oriented, but in fact, data show that more than 90% of business marketing depends solely on the boss's unrestrained behavior or the planned department's closed manufacturing.

How can such marketing be effective? Today's marketing is no longer the cry of the past, but when the target consumer demand arises, you are there.

Big marketing is not the most expensive marketing, but the best marketing.

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The 6 questions shared by industry practitioners to all partners today still seem to be of great value.

1, what is the basis of your marketing plan?

In the case of failed customers, we see that many enterprises are following the trend of marketing, or the decision of the boss to beat their heads, so the marketing plan thus made is unlikely to produce obvious results.

We believe that the real marketing plan should be derived from the marketing strategy based on the comprehensive cognition of market analysis, enterprise analysis, competitors and target groups.

Based on objective and accurate data analysis, we can produce insight to accurately understand the current market position of the enterprise and the market direction to be arrived.

2, what is the biggest advantage of your company or product?

With a comprehensive understanding of the market and competitors, and with a macro understanding of the enterprises, the second problem for all enterprises pursuing marketing effectiveness is to really find the core strengths of enterprises or products, and enlarge this core advantage to the extent of widely recognized acceptance.

Many of my partners often ask me, yes, I agree with this view, but for example, we are making European furniture, we also want to find our core strengths, but in fact, there are too many enterprises and products in the market, and there is no difference between us, and there is no so-called core advantage. What should we do?

In our view, the current homogenization marketing competition, marketing should start from the needs of consumers, the biggest advantage of enterprises and products should come from the satisfaction or discovery of consumer needs.

For homogenization competition, if we stand in the perspective of enterprises, it is difficult for us to find the advantages of enterprises and products, but if we really stand in the perspective of consumers, you will find a new continent.

3, your

Yes, we must ask, what is the real demand of our customers? How can I tell if that is the real demand of our target audience?

The desire of consumers to buy must result from the fact that the products of enterprises have touched the consumers in some aspects, so that they can produce a worthwhile psychological feeling.

First of all, the psychological needs of consumers in different industries and different products are inconsistent, and the sensitive points of purchase are also different.

In this area, I also suggest that all my partners can communicate sincerely with customers, listen to customers' suggestions and find their real selling points.

In addition, Maslow's theory of human needs is a very good idea, and it is worth every good marketer to read and think.

4, can you meet customer needs or even do better?

We found the needs of consumers, but in fact, most customers could not accurately describe their needs. As Ford automobile founder Henry Ford once said, "if you ask people what they want, they will tell you that you want a faster carriage."

This requires enterprises to truly understand the needs of consumers, and find the key factors of demand through the surface of communication.

For enterprises, after finding the real needs of consumers, to pform the service system of enterprises and seek the pformation of enterprise products, so that the target customers can get more value, is to enhance the competitiveness of enterprises, and to break through the homogenization of the market.

5, do you establish a complete marketing system to make it easier for your customers to know and buy you?

In our view, with the full mastery of the industry, enterprises, products and consumers, good products, good service, and a large number of consumers, it means a good marketing base for marketers, but does it mean that enterprises and brands will succeed?

Establishing a complete marketing system and providing a more humane buying experience is also the key to success or failure of marketing.

In today's product era, the purchase experience will no longer be independent, but a part of the competitiveness of products. This is more obvious for industries with no significant competitiveness or homogenization.

The humanized marketing experience is not only reflected in the uniqueness of your marketing strategy, but also in the fact that the corporate marketers return to their original sources and discard the complicated and insincere marketing skills. Instead, they put these investments into a convenient and comfortable experience level for the target consumers.

6, are you able to effectively achieve the above 5 points?

Today, the pformation of marketing is no longer a slow change in the past. In this era, we see countless new brands coming out quickly, and countless new brands have become rapidly.

This is a big marketing era. It needs to be no longer a novelty, but a genuine sincerity to create value for the target consumer group.

This is a big marketing era, because competition will be unprecedentedly fierce. What we need is professionalism, patience, perseverance and the pursuit of perfect attitude. Only in this way can we better establish the competitive position of superiority.

This is a big marketing era. The essence of marketing is to understand people's hearts and satisfy or create human needs, so as to bring about a rapid increase in performance and a wider recognition of brands.

In the process, every marketer or dedicated marketing person should have the following ideas, which we call true big marketing.

Marketing that can't improve sales is not marketing.

The real marketing should be scientific and rigorous, and the effect is remarkable.

You may know this sentence, but the fact is, you don't know how to do it.

The essence and purpose of marketing is to increase sales. It is to sell. This is the eternal truth. But today's marketing is no longer the cry of the past, but when the target consumer demand arises, you are there.

Big marketing is not the most expensive marketing, but the best marketing.

Many peers, and even many partners, tell us how much we need to pay for this marketing activity, and we can continue to increase it. Can you help us achieve our goals?

I don't know if it can be realized, but in my opinion, the above behavior is definitely not a big marketing.

The real big marketing has its own evaluation standard. The standard of evaluation is that big marketing can always find the right leverage and get the biggest marketing result through reasonable investment.

Big marketing can make 10000 like 1000000.

Yes, this is not what I said. George Luis, the advertising madman, said that the big idea is to make the creativity of 10000 like 1000000, the essence of big marketing and the same big idea.

Big marketing needs great creativity. Big marketing needs to be based on the real needs of the target consumer group. It needs extraordinary creative expression, for the brand and product voice, the era of big marketing, the effect is paramount.

In the era of big marketing, we are breaking up with all the past, but our real enterprises are still hesitant. Just as Walter Benjamin, a German Jewish philosopher and literary critic, talked about "an angel of history" in his famous "philosophy of history" in 1940, and wrote: "when he looked past, when we perceived a long series of events, he saw the same disaster, constantly destroying and destroying, and throwing up piles of debris.

The angel wanted to stay. He tried to wake the dead and heal everything that was destroyed.

But a storm came from heaven. This storm made the angel's wings unable to move, and made him unable to get anywhere. The wind could not stop and blow everything to the future -- the future of the angel's back, and a pile of wreckage slowly rose before him.

This storm is what we call "progress".

Today, the era of big marketing has arrived. It is the initiative to embrace or passive rejection, everything you decide.