Opening A Women's Clothing Store Location Strategy In The Mall

The strategy of geographical subdivision refers to the strategy of choosing the location of shopping malls after a fine analysis of geographical conditions such as climate, topography, land use form and road correlation. It can be divided into the following aspects:

(1) the relationship between the location of shopping arcade and the road surface and topography. Under normal circumstances, the location of the shopping mall should take into account the location and location of the road, because this directly affects the store's structure and passenger flow. Usually, the store floor should be on a horizontal plane with the road, which is good for customers to enter the shop. However, in the actual site selection process, the land price of the road with better terrain is very high, and the competition is fierce when the merchants choose the location. So in some cases, the merchants have to choose the location of the shopping mall on the slope road or the height difference between the road surface and the shop floor. In this case, the most important thing is to consider the entrance, facade, staircase and signboard design of the shopping mall.

If the location of the store has to be located space For example, on the two or three floor, the stairs should be designed as far as possible on the surface of the building, instead of staircases in the shop. If the electric ladder is used instead of the stairs or the glass cover, the appearance should be beautiful and attractive.

(2) shopping malls site selection And terrain. The main influence of topography and landform on the choice of store location is as follows:

1. Orientation. The location refers to the location of the shopping mall, marked by the orientation of the main door. The choice of location is directly related to the climatic conditions in the shopping malls. For example, wind direction and sunshine have a great influence on the direction of storefront. Take the northern cities of China as an example, usually the north is the upper part, so the general commercial buildings facing south is the best geographical location.

II. trend Situation. Trend refers to the direction of customer flow in the location chosen by the mall. For example, the traffic management system in China stipulates that both the flow of people and the traffic flow to the right. Therefore, people generally form the habit of right-handed practice. If the location of the shopping mall is the east-west street, and the passenger flow mainly comes from the East, then the Northeast intersection is the best position; if the road is north-south, the passenger flow is mainly from south to north, then the southeast intersection is the best position.

(3) the situation of intersection. Crossroads generally refer to crossroads and Trident. Generally speaking, the visibility of shopping arcade buildings is large in such a transfer area, but when choosing which side of the intersection, we should carefully inspect both sides of the road. We should conduct a more accurate investigation of the traffic flow and traffic flow on each side. We should choose the street with the largest traffic volume as the best location and the direction of the store. If it is a trident intersection, it is better to store the market on the front side of the Trident, so the storefront is the most conspicuous; but if it is a T-junction, the shopping mall will be located at the corner of the intersection, and the effect will be better.