Reference Standard Sharing For Location Selection Of Clothing Stores

Site selection techniques, first site selection process: City / town consumption survey, city / township business district survey and research and business circle type judgment!

A, shopping malls

The main purpose of the inspection is to know how long the business is open, the ranking of the local shopping malls, the operation of related products, the brand structure, the consumer reputation, the consumer structure, the floor arrangement, the reimbursement cycle, the deduction points and other fees collected monthly, the positioning of the shopping mall and the preparation of the brand.

Whether it is consistent or not.

B, street and street facade investigation is mainly to investigate the consumer structure and consumption status of the street, the trend and change of the consumption consciousness of the street, and the consumption results of similar products and related products.

Learn about the convenience of shopping, the advantages and disadvantages of nearby facilities and group factors, the brand and sales situation of both shops, the conditions of shops and the cost of store leasing.

The two items of A and B should be considered comprehensively in combination with store planning factors and business strategies.

Reference standards for location selection of clothing stores:

A, shopping mall counters:

A. shopping malls overall situation judgement

In the A and B shopping malls, the brand structure is relatively reasonable and mature, the local consumers have good word of mouth, the relevant products are in good condition, the other points are reasonable (not more than 30%), the location of the mall is consistent with the brand positioning, and the refund is less than 60 days.

B. floor specific location selection

The upper and lower escalators are convenient and close to main walkways, with multiple branch entrances and exits, near public cashiers, wide entrances, multi walls, few pillars, high ceiling, regular shape, suitable size (not less than 25), door clear without shelter, and in big brand area.

B, Street store:

A. flagship store

In the city wide business district or regional business circle, in the main commercial street or near the main commercial street, located on the side of the large traffic volume, convenient and easy to attract mother and child consumption, shop tall smallpox, regular shape, the right size (not less than 80), door clear without shelter, rental costs can be borne.

B. standard store

In the city wide business district or regional business circle, in the main commercial street or near the main commercial street, located on the side of the large traffic volume, convenient and easy to attract mother and child consumption, shop tall smallpox, regular shape, the right size (not less than 50), door clear without shelter, rental costs can be borne.

C. foundation store

In the city wide business district or regional business circle or life business district, in main commercial street or near main commercial street or near large community or near primary school, kindergarten, children's clothing theme park, children's clothing hospital, large business super located on the side of large traffic volume, convenient and easy to attract mother and child consumption, shop high ceiling, regular shape, suitable size (not less than 30), door clear without occlusion.