Brand Women'S Clothing Shop Promotes Five Ways To Seize The Opportunity

Holidays are usually the climax of consumer shopping. Seize the opportunity to launch a one-off discount pricing plan, which can achieve a good promotional effect.

The advantage of one-off discount pricing is to drive popularity and get instant results; consumers are prone to impulse buying, which can significantly improve their performance; consumers purchase in large quantities, forming a threat to their competitors.

The drawback is that after discount pricing, a chain store needs to go through a "low sales" to recover, so it can only improve its performance in the short term.

This approach has no permanent effect on downhill companies, and can not improve customer loyalty.

Accumulative discount is a discount offered by women's clothing stores to consumers who buy them many times.

This is a long duration activity.

The most typical example is a large gift based on customer shopping points. The practice is that consumers can get a total of one ticket at a time when they spend a lot of hard work in a store. Each coupon is an integral point, and a number of points are collected to start giving prizes.

The more integral points, the higher the value of prizes.

Because most of the goods purchased at chain stores are nearby consumers, this method can help consumers increase the number of shops and increase consumption, thus playing an important role in stabilizing consumers.

The advantage is that the cost of promotion is reduced, and the number of pactions is increased.

The drawback is: if the accumulated coupon is too long, it will make consumers lose interest.

Discount discount is a coupon for women's clothing stores, which provides consumers with discount coupons, and consumers can enjoy discount discount directly. This is one of the most common strategies to use price promotions.

It not only has "low price" to promote sales effect, but also makes consumers desire to buy.

Discount coupons are often printed by the manufacturer or company, and consumers can enjoy the discount price of the designated products by cutting the coupons.

The advantage of spring is that it can stimulate consumers' enthusiasm for purchase and attract new consumers to join.

The drawback is that employee fraud is prone to occur, and if the discount rate is not high enough, it will not produce the desired effect.

4, seasonal discount

Many brand women's clothing stores use seasonal discounts to achieve seasonal consumption climax, such as beverages, clothing, household appliances, food and so on.

Price discount can promote sales and increase sales in the peak selling season. Price discounts can be cleared in the off season, preventing backlog and reducing warehouse wastage.

5, time limited discount

Business hours can be divided into peak and low peak periods.

When the business hours are at a low peak, in order to attract customers to buy goods in stores, a "limited time discount" can be launched, that is, in a certain period of time, a number of discount products will be launched to enhance popularity and stimulate customers' desire to buy.