Eight Problems And Solutions For Ordering Apparel Franchisees

The ordering people will see which clothes are good at the ordering place, and do not know how to start, so every order is placed and the quantity of the order is equal.

Make a little bit more in your own slightly better style, and feel less bad about yourself.

Question: never.

Only with the amount of best-selling money to have a best - selling money.

First of all, there is no emphasis on sales. From the life cycle of sales, the amount of each equal will lead to the phenomenon of goods being sold out, and the sale rate of commodities will generally decrease after breaking codes, and will eventually disappear after a long time in shops.

No volume will cause a significant decline in turnover.

Ru Chang tiger motto: in style selection, we should analyze the style, color and material with the sales data in previous years, and find out the basic structure, color and best selling fabrics of the best seller, so as to confirm the order of the goods.

At the same time, we should combine the competition of local brands, such as some brand jacket items in men's clothing, some brand suits and so on.

Blind ordering refers to the fact that when ordering, the seller does not consider the factors of the store, and orders according to his feeling, for example, he does not take into account the size of his store, the capacity of the store and the rotation speed of the inventory.

The problem is: too crowded goods on the store, or the shortage of goods in the store.

There are too many goods, no display in the store, or too little order, so the store is empty.

Ru tiger motto: we must place orders on the basis of our stores.

Otherwise, the actual selling process of the store has a very big conflict with your idea.

The contents include: customer layer, consumption habit, store capacity, upstream cargo band, inventory turnover rate and other factors.

(three) self preference

Self - interested subscribers refer to their orders of preference, and which ones they prefer. They do not consider the aesthetics of their customers. They forget that they are doing business, especially for women dealers, women's clothing and male dealers.

The problem is that orders are based on their own eyes without any basis for ordering.

The dealer's own vision only represents his hobby, and does not represent the hobby of the mainstream customer group of the brand.

In addition, people in different regions have different aesthetic views on clothing.

Ru tiger's motto: goods are sold to customers. Customers sometimes agree with the buyers' aesthetic standards and purchase orientations. Sometimes there will be considerable conflicts, which will cause the rest of the store's stock to be goods that the ordering people like.

Therefore, we must be based on customer preferences, not just rely on their own feelings, perception will often affect the target market to judge customer needs.

(four) pursue the "explosion" type.

The pursuit of "exploding" type refers to the fact that when ordering, the ordering person does not consider the proportion between categories at all, and does not consider matching at all. If he meets the style that he considers to be "exploding", the order is very large, and the style that he does not like is less or less.

Point of view: if we do not consider the proportion of categories at all, in the future, when we sell in the store, we often encounter the situation that the merchandise sells behind the remaining single clothes. Without matching, the sales volume will drop rapidly and the rest of the products will not be sold.

Ru Chang tiger motto: according to the sales data and the trend of the season, ordering, matching, combining, selling and ordering.