Is It Really Possible To Save The Brand Retail Terminal Only By Opening A Large Store?

Building stores has become a trend.

In the field of building ceramics, some stores in the economically developed cities have even said that "there is no need to break away from thousands of cities."

There are also hundreds of furniture shops in Europe and the United States, often thousands of square meters, to create visual effects on tall buildings.

There are also shops selling imported floors and high-end floors, whether they are independent shops or store stores. They are not only very large, but also decorated very well.

There is no denying that opening a large store has a great effect on enhancing the brand image, increasing the unit price, increasing the turnover rate and entering the store rate.

For most front-line brands, the construction of terminal stores in important cities should have reached the end stage.

Such as arrow bathroom, Dongpeng ceramics, natural floor and so on have passed the big shop, greatly opened up the gap with the second-line brand.

Therefore, insiders predict that there are so many big brands that can really stay in the market in the future, and a flagship store in a city will undertake the main terminal experience and paction process.

Distributor to do

At this time, it will inevitably lose its initiative in the future competition if it does not make a layout to the big store.

It is more important for a growing industry or brand to manage terminal stores well.

If a small town opens a large store and opens a lot of stores, it is the only way for the brand to seize the market. Why not do it more? Looking at the world, some experienced retailers have launched their own attempts to bring their store to a new look.

It seems that we are fighting for customers.

Recently, MUJI Chengdu Ocean Pacific World flagship store opened.

It covers an area of 3016 square meters, and has 4 floors on the ground. It is the largest flagship store built by Muji in the world.

It takes the "fusion of art and Mix stores" as the design concept, decorates all kinds of MUJI products, or hangs or displays or displays them.

The store has been stationed in the first Caf & Meal MUJI restaurant in mainland China, ID E Japan home brand, kitchen appliances, air purifiers designed for China's air condition, and Chinese traditional furniture.

Information from frontline reporters can see that apart from the exclusive sale of new products, embroidery workshops, curtain ordering services, DIY seals, IA (furniture collocation consultants) and SA (clothing styling consultant) free services, etc., can be a reason to attract consumers' attention and visit flagship stores.

Recently, Starbucks opened a Reserve Roastery and Tasting Room in Seattle, and plans to open 100 more boutiques in the next few years.

Seeking new breakthroughs in the brand image of parity coffee chain.

Since March 2015, 870 KFC stores in the UK have upgraded interior decoration.

The new restaurant in Bracknell, Eastern England, has been unveiled in the new American style industrial wind.

For the design of a semi open kitchen, Jade Swaby said, "the inspiration for this idea comes from the feeling that family and friends are sitting around the table to share fresh food. The Kentucky restaurant design also wants to show the feeling of sharing, so that the diners can see the Kentucky cooks prepare the food."

although

And the digital invisible hand forced retailers to open the path of pformation, but what really drives the pformation of retailers is still changing consumer demand.

Accenture's latest survey has found signs of "return to the physical store" among consumers.

93% of consumers said that physical store shopping was "very convenient / convenient", far higher than the network (75%) and mobile devices (61%).

Therefore, although shopping experience of various channels is improving, but from the convenience point of view, the entity store still has absolute advantage.

Although in the new competitive environment, the store business will still play an important role, but it is worth noting that the current big shop operation is not only the size of the shop, the number of people, the grade of decoration, but also more importantly, it is reflected in the integrity of the product line, the perfection of the service system and implementation.

Consumers will not pay for the competition simply on the surface.

After all, there is an old saying "big shop bully".

Before opening a large store, we need to know whether the product, service and marketing around the big store can form a system competitiveness, and whether we can expand the market share with the advantage of big stores.

We must return to the essence of retailing -- from the insight into the needs and changes of consumers, and combining these insights with merchandising strategies as the core competitiveness to create an irreplaceable shopping experience for consumers in order to win the first round in the new round of seamless retail strategy pformation.

As Zhang boss, chief brand marketing officer of Hangzhou boss electrical appliance company, shares, "it is more important to let consumers need you than to like you".

Brand is human nature, to win the recognition and recognition of consumers, to hit the depths of his heart, causing his inner resonance.