Us High-End Chain Store Nyman Markus Profits For The First Time In A Year

Us high-end chain store retailers

The group suffered four consecutive quarterly losses in the last fiscal year, with a cumulative loss of about $126 million.

The company's latest 2015 financial year first quarter financial report shows that Nyman Markus group successfully turned the profit into profit and realized net profit growth.

Last year, due to

and

The first investment consortium bought a deal of US $6 billion, which generated a huge paction cost of US $113 million 700 thousand and a loss of US $13 million 100 thousand.

Karen Katz, President and chief executive officer of Nyman Markus group, said at an analyst conference that the group's customer base is optimistic about the overall economy and has confidence in personal wealth, so its consumption intention is higher.

It is reported that this quarter's profits indeed benefited from the strong growth of luxury sales, with a total revenue of 1 billion 190 million US dollars in the quarter.

In addition, in the first quarter, Nyman Markus group generated $17 million 600 thousand in spending on the German luxury electric business MyTheresa.com acquisition and customer data leakage investigation.

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Zhao Shicheng, CEO, said that the reason why TOPSHOP can be favored is that Shang pin is located in the fashion business. There is a professional fashion team to help TOPSHOP cultivate the whole market. In the future, Shang Ping net will also join more fashion brands to enter the Chinese market.

TOPSHOP also said that Shang pin is a trustworthy partner.

Prior to its formal entry, Shang pin has launched a preheating campaign for TOPSHOP on the website from hunger marketing in September 10th.

Shang pin net introduced that during the trial operation, a variety of commodities sold in 8 hours were sold out, and the sales rate was up to 80%.

After the official launch, the group of buyers will continue to pick up goods from abroad every Tuesday, which will be synchronized with the UK.

However, although TOPSHOP enjoys the reputation of high street, fashion and crowned king in the international market, ZARA and H&M, who are also fast fashion giants of the world, have already hit the Chinese market.

In the industry view, at this time, the Chinese market TOPSHOP can grab much cake, is still unknown.

In fact, TOPSHOP has tried many times to enter the Chinese market, but the result is not good.

At present, there are still no direct stores in mainland China, and the only two distributors are located in Beijing Yau Tang shopping center and Shenzhen golden Guanghua Plaza.

According to the insiders, ZARA, H&M, GAP and UNIQLO's four fast fashion brands have eaten most of China's fast fashion market and achieved higher penetration, not only in the first tier cities, but also in three or four tier cities.

Such a market environment is rather worrying for the TOPSHOP with a higher price.

Most of the users of fast fashion brands are price sensitive customers. The Beijing Commercial Daily reporter found that, compared to the H&M parity strategy, the price of a lattice shirt to 390 yuan and a pair of trousers to 750 yuan is obviously higher than that of TOPSHOP.

This way is still seen as a high-profile test before TOPSHOP fully entered China.

Statistics show that the number of registered users in 2010 was over 2 million in 2011, and the growth rate exceeded 200% in each quarter.

Compared to Tmall, Jingdong and other large electricity providers, the smaller volume of Shang pin network can not bring much user volume to TOPSHOP, but in Zhao Shicheng's view, cooperation with TOPSHOP pays more attention to long-term benefits.

After entering the Shang pin network, the two sides will continue to communicate and strive to achieve localization and attract more users.