Ruble Devaluation Huidong Shoe Enterprises Are "Hurt"

Recently, Russian currency ruble has depreciated sharply.

The reporter learned from the seventh shoe culture festival held in Huidong, China, several Huidong.

Because of the impact of the rouble depreciation, some have been cancelled orders, some orders have been produced, but the other side is not picking up the goods.

Reporters interviewed many exhibitors on shoe culture festival

And related trading companies know that Huidong

Most of the exports are dependent on trading companies, and now they are mainly exported to North America and South America. In the past few years, the export volume of the European market has declined due to the depression of the European Union, and orders from Russia have been relatively low.

However, due to the depreciation of the rouble, at least several shoe manufacturers' orders are affected.

The manager of a trading company said that the order of tens of thousands of pairs of women's shoes in a local shoe factory in Huidong had been hit, and the orders had been produced well, but the buyers did not pick up the goods.

This makes the boss of the shoe company headache, because the styles and sizes of these shoes are designed and manufactured according to the consumption characteristics of Russians, and it is difficult to sell them to other areas.

In addition, other orders were cancelled, or buyers asked for a delay in delivery.

Because the whole industry of women's shoes in Huidong is still at the low end of the global footwear industry value chain, most enterprises earn meager profit.

Rao Caiying, a staff member of Huizhou Jinfeng shoe industry Co., Ltd., said that the profit of each pair of shoes exported to Europe and the United States was only 2 yuan, and it could only be won by quantity.

Under such circumstances, the international economic situation, financial factors and trade barriers will affect the order demand of Huidong shoe enterprises. Many shoe enterprises' orders are short orders of 1 to 3 months, and the overall anti risk ability of Huidong shoe enterprises is not strong.

Big finger Trading Co., Ltd. Sales Manager Hu said that the current foreign trade situation is not good, many shoe enterprises in Huidong are not having a good time.

Foreign trade market is not easy to do, and some shoe companies are putting more energy into the domestic market.

Peng Donglin, deputy general manager of Guangdong Xiang Xiang shoe industry Limited by Share Ltd, has introduced more than 300 direct outlets throughout the country, and plans to open another 200 stores in 2015.

"Although the domestic market demand is large, the quality requirements for shoes are also very high."

Guo Binwen, President of Guangdong footwear industry association of leather designers, believes that Huidong shoe enterprises lack the ability to innovate. Most shoe companies are doing the same type of products. They want to open up the market and further enhance their awareness of design, brand and operation. They need to build platforms to attract relevant talents.