How To Choose Shop Location For Commercial Street

The study found that in order to find out the best location of the shops, two types of commercial pedestrian streets should be distinguished. One is the "mixed" Pedestrian Street, that is, the shops on the pedestrian street have a wide range of business and are suitable for each other. The other is the professional pedestrian street, that is, the shops on the entire pedestrian street basically sell the same kind of goods, such as clothing street, electrical street.

If it is "mixed" Pedestrian Street, it is best to choose shops close to the two ends of the pedestrian street, where shops usually have large traffic volume and active transactions. But if it is a professional pedestrian street, it is not suitable to choose shops near the two ends. Taking clothing street as an example, the study of shopping behavior patterns shows that when a customer wants to buy clothes from a street of clothing, no matter where he starts from the street, he seldom buys the shop after he sees the first shop on the basis of the principle of three goods.

Because he knows the whole street is Couture The clothes that are in fashion now are hard to ensure that there will be no more satisfactory intentions. Even if they really have a liking for that dress, they will often see the same style in the other clothing stores later. After comparing the prices, they decide where to buy them later.

But on the other hand, few people have to wait until the whole thing is finished. Pedestrian Street After that, you can't buy it until you get to the last shop. In general, consumers wait for 3/4 of the walking street. Think about it and compare it to the price, so they decide to buy it as long as the price is right. Therefore, for professional pedestrian street, the best berth is 3/4 of the total length of the pedestrian street.

Research on shopping behavior patterns has been developed in developed countries. Manufacturer And distributors are widely used to understand customer's shopping habits in depth, so as to improve product design and sales service mode. But it has not been widely recognized and applied in China. With the popularity of this marketing technology, I believe businessmen will have more unexpected surprises and surprises.

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In downtown areas, where business activities are frequent, the turnover is bound to be higher. Such a store is called "an inch of gold". In such areas, logistics is fast. For apparel industry, the trend of clothing is very fast. If goods flow slowly, they may be out of fashion before they are sold. Therefore, the area with frequent commercial activities is a perfect location for choosing the location of clothing shops.

Shops opened near residential areas, with a relatively concentrated population and high population density. In such areas, people of all ages and social strata have. It is easier to choose different styles or types of clothes, and there will be more customers. Moreover, because the flow of population has been very large and the daily sales volume is easy to control, sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

There are relatively large customers and customers who visit shops. But consider the large traffic volume on the street and the influence of several terrain or traffic to choose the best location. There are a lot of passenger traffic, but because it is the main road of transportation, the passenger flow is all on the off and off section, which is not the best choice for the clothing store address.

If traffic is convenient, customers will be willing to patronize and willing to go there by car. Generally speaking, a shop near a bus stop or a customer can walk less than 20 minutes is the best.

For example, in theaters, cinemas and other entertainment places, sometimes people who are interested in leisure and entertainment are sometimes wandered around the shops. Fashion is popular and has many styles, so long as people can buy fashionable clothes of unique style, people will not be able to buy them in other ways. Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these areas will attract a large number of young customers who are catching up with the trend.