How To Improve Customer Trying Rate Of Clothing Store
Many people will ask, we have a lot of traffic on the side of the shop, many customers come in a day, but they see more and buy less.
If you want to buy clothes, do you want to buy them after trying on them? Actually, this is the reason. The fitting part of clothing sales can be regarded as the lifeblood of the whole service process. The rate of trial wear directly affects the turnover rate.
Our shopping guide practices encourage customers to try on with enthusiasm and smile.
A good product can only be felt when it is put on the body. Generally speaking, customers are comfortable and suitable after trying, and the color and style are in line with customers' preferences. Customers will have a strong desire to buy, and the desire to buy at this time will be much stronger than that of simply watching products.
Therefore, guiding customers to try on clothes is the key to successful clothing sales.
According to the survey, in garment industry, the success rate of purchase after trial wear is over 90%. It is easy to imagine the importance of fitting.
So, as a guide, how can we attract customers into fitting rooms to facilitate pactions?
Every garment has its unique value and its needs.
Before marketing, we should not only find out the design concept and selling points and technological characteristics of every product, but also find out the requirements of each product and the target customers.
In this way, when we sell, we can help with accuracy and ease.
customer
Choosing the right products to enable customers to truly experience your deep professional standards and quality services, virtually also increases customer confidence.
Not only that, the product is not only used to "see", but also for "wear", and good-looking products only wear comfortable, our customers will be able to accept our products.
Shopping guide wants to try on the product yourself. You can only feel it directly if you try it on yourself.
Some shopping guide friends often make a mistake, that is, just try to wear their favorite style.
At the same time, when recommending to customers, they will consciously or unconsciously recommend what they like.
style
As a result, the style that I like is very familiar with me, and this style is soon sold out, and the products that I don't like are always unmarketable products.
So we have to learn to try all the products, and at the same time, we should refine the selling points of every style.
Professional
Shopping guide
When a customer enters a shop, he should know how much clothing he should wear. If the clothes he wears is always unfit or untried, it will cause customers to have no confidence in you or even consider the quality of the product.
Seeing the size of customers is the most basic requirement of a professional shopping guide.
When a guest enters a shop and asks to try on a certain dress, if the shopping guide is "Miss, what size do you wear?" then the service has already been discounted. Many guests will reply, "I don't know how big I wear", "I don't know how your brand number is like," and so on, so that sales can be embarrassed.
Therefore, shopping guide must understand the size of each item of their own products. When guests enter the store, they can see the number of guests needed at a glance, and quickly take out the appropriate clothes from the guests to the guests.
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