Alibaba Group To Build Big Data Marketing Ecosystem, Strategic Investment Media

In the future, Yi media will still operate independently.

The group's marketing and promotion platform, together with Ali mother, promotes the development of digital marketing in China, and gradually realizes the popularization of big data marketing capabilities.

Relying on Yi media's TradingOS platform and Ali big data and cloud computing capabilities, through the opening of the data, the two sides will work together to build end-to-end digital advertising technology and big data marketing infrastructure platform to help network media better enhance traffic liquidity, and provide leading technology and data products to businesses and the three party professional institutions.

"With the rapid development of e-commerce,

And the relationship between marketing and marketing is becoming more and more close. The construction of the media marketing platform is very complementary to the existing marketing and promotion business of Ali mother.

Wang Hua, general manager of Ali's mother's Department, said that Alibaba group will greatly enhance the ability to integrate services for brand building and sales, and meet the marketing needs of all kinds of enterprises, including international brand customers, through the collaboration of Ali mother data management platform DMP (Damour disk) and Yi media enterprise marketing platform.

Wang Hua said, along with

In the next 3-5 years, digital marketing will become the core of the whole enterprise's marketing, and the enterprise digital marketing technology platform is the foundation of the enterprise's ability to build big data and become the core engine of enterprise digital marketing.

"As the leading digital marketing technology platform in China, Yi media's choice of cooperation with ALI is very simple. It is hoped that the strong cooperation will enable the vast number of partners and customers to make more convenient use of digital marketing technology, so that the entire digital marketing industry can really benefit from big data."

The founder of the media and CEO Yan Fang Jun said, "the strategic cooperation between Ali and Yi media marks the real arrival of the era of big data marketing, and the two sides will promote more healthy and benign development of the digital marketing ecosystem."

The strategic stake of Alibaba will greatly enhance the competitiveness of Yi media's existing businesses in the market.

Through the opening of both data, Yi media will have a strong ability to multi screen, and will also have the opportunity to serve the integrated marketing needs of e-commerce customers.

Yi media is China's leading digital marketing technology platform.

Since its establishment in Silicon Valley in 2007, Yi media has been committed to promoting the progress of digital marketing industry by technology. It is one of the important driving forces for the development of digital marketing in China.

The TradingOS/DMP platform for R & D and operation of Yi media, serving hundreds of large and medium sized Internet media, agencies, advertisers, and third party professional organizations, covers the PC Internet, mobile Internet and Internet TV. It is the basic software platform of digital marketing technology that dominates the Chinese market.