Inventory Of 2015 Micro Business New Expectations

2015 has arrived, for

It may be really the first year of the industry. There are people in the industry who have pointed out that micro business has entered the 3 era. The development momentum of micro business will be better. As a product that Tencent can compete with Taobao, micro business is full of future.

But it is undeniable that if we do not rectify the natural environment of micro businesses and reduce the experience of WeChat users, it will not be impossible to stifle them.

In 2015, in order to rectify the ecological side, micro business will face the problem of "go" and "stay". From this level, the author thinks that WeChat should make full use of the strong potential of micro business and WeChat's own advantages, so as to achieve a win-win situation between marketing and friends.

The first is the independence of micro businesses.

On the one hand, micro business relies on the trust foundation, and on the other hand, it needs the platform of WeChat, which is the key to the difference between micro business and common B2C.

Although WeChat has launched the "WeChat shop", but the impact is no micro business.

I believe that the establishment of an independent commercial shops, the use of the public number model, adding fans can purify the environment of friends circle, so that people really need to see the news, improve products.

Pertinence.

Next, turn to C2B and embrace "small and beautiful".

WeChat's own product characteristics are destined for the exposure of micro dealers is not big enough, the development space is not enough, it can only take the route of B2C and "small and beautiful".

However, the author believes that the B2B and B2C business models have developed very well on the Internet, and the title of "micro business" is of little significance.

Since it is micro business, it is necessary to be different. It is better than other B2B and B2C models to highlight the characteristics of private customization, so that customers can voluntarily put forward their own needs.

In order to meet the needs of customer service "private customization", this mode can help the micro business develop towards the direction of refinement, and get rid of those annoying things.

In order to rectify the ecosystem, the micro business will also develop in a healthy and steady direction. In 2015, the micro business will also stop at the chaos of the screen and advertising, and create a new way to personalities.

Micro merchants should also play with feelings.

In May last year, the old hammers cell phone, which was a great fire, was condensed into a large number of brands followed by Luo's personality charisma. Meanwhile, countless people were touched by Lao Luo's "feelings".

The diversification of micro businesses can start from "feelings". For example, you sell clothing, but you advocate love and public welfare, support poor mountain materials, and create a resonance in the sales process.

To connect yourself with a certain kind of feelings can make a lot of fans identify with the bottom of your heart.

Using WeChat community, micro business is deeper.

Today's Micro age is a small and beautiful vertical era. Vertical media is not only content, but also a WeChat community, a circle, and a micro business. You sell not a product, but a community of business, a circle. What you need to do is not simply sell products, but create connections between your powder.

Micro businesses will also have WeChat communities like logic thinking, which are more personalized.

Micro media's self media road.

In fact, when it comes to the community, the other way of micro business extension is self media. In 2015, the micro business will inevitably have a shuffle. If we want to succeed, we should choose a "small and beautiful" category, and micro business will become self media, just like the media.

However, the self media mode of clustering has made micro businesses pay more attention to customer service and focus on service.

The micro chamber of Commerce in 2015 has more new ways to play and will rise in the key year, and the rise of micro business will bring more entrepreneurial opportunities to the market.

First, the O2O market is coming to the ground.

On the market

The concept is becoming clearer and more and more landing. Many clothes, restaurants and tourism begin to play O2O.

In 2015, O2O will play a more important role in the game. The key point is that WeChat public number and service number have many open interfaces. The rise of micro businesses will enable more developers to develop more innovative functions, so that O2O can truly land and help marketing.

Two, the rise of micro business training market.

The popularity of micro business has also created the rise of the micro business training industry. In 2015, the emergence of micro business, micro business experts will help them develop and grow with the help of firsthand experience.

Three, build the star brand deeply.

Today's market economy is a fan economy, micro business success can not be separated from fans, and more fans are based on brand recognition, micro business is also a brand, but the brand is a thing without blood, but the brand owner is thinking, brand in the new year to get more reputation, brand owners must be deeply built themselves into a self stardom.

Four, compete for the market space of backend marketing.

Traditional electricity providers are simply brutal, smashing money to buy traffic and selling products, and they are finished without traffic. Although there are Micro customers in the market, such as drainage products, with the increasing cost of passenger flow, the expectation of micro businesses for traffic is bigger. In the future, there will be more and more space for backend marketing. Therefore, whether online business or offline business needs an important tool, that is, customer relationship management software, so the market space based on WeChat's customer relationship management software is very large.

In 2015, the micro business will not die. There must be a future. But whether the future is willing or not, we have to wait and see.

When the micro business really broke out in the first year, the author believes that the micro business will enter the era of vertical micro mall, which means: 1, Taobao will be truly challenged and fleeing Taobao is not far away; 2, WeChat's brokers, fakes and fakes will be thrown naturally; 3, there will be WeChat brands with early collection needs, medium consumption, investment products and post service sharing.