What Exactly Is "Fan"? From Luo Yonghao And Luo Yufeng, We Talk About The Old Fan'S Classics.

Luo Yonghao and Luo Yufeng differ significantly in their talent, but they all rely on earnest and real fans to enjoy it. Compared to N pformation and every time they find their sense of existence, they seem to be more popular.

Aged

Several times of pformation, copying this copy of the copy, getting and going, brushes the innumerable sense of existence, but still did not really win the fans group for a long time. The old age under the aura is always trying to make everyone in the spotlight. But, looking back, I applaud no applause. What's wrong with all the guests? What's wrong with the old age?

At the beginning of the establishment of the customer, it copied PPG mode to sell shirts, imitate PPG to take a single shirt route, and PPG set up a fast system through newspaper advertising and telephone sales mode.

Everyone in the early PR communication is relying on PPG, but extremely cheap, quality into PPG naturally, but PPG soon appeared problems (now closed), everyone immediately pferred public relations caliber, said he was not ppg mode, and began to increase clothing categories, began to talk about new stories.

Early fans invited a lot of media leaders to speak for their shirts. This way was cool six or seven years ago, and everyone in this way quickly set up a discussion craze in the Internet circle. All kinds of cowhide and touting continuously. At that time, Jingdong was not very big, and the domestic B2C business was not very decent.

At that time, the circles met to talk about whether they wore the shirts of everyone's guests, which should be said to be popular. I also walked through several pieces, but after one thing, I never passed through any guest.

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One day, I took a taxi and found that the driver was wearing a yellow shirt. When he came back to take the bus, the driver still wore a yellow shirt. I asked the driver and found that it was a uniform fan shirt, and I never wore a shirt.

To find Han Han Wang Luodan endorsement, where the object was born, at that time, the momentum was very large, coinciding with the climax of sina micro-blog, where objects became a classic case of social marketing. Until now, the way of dialogue between objects is also being used and adopted by many communication planner, according to the momentum of marketing, it has the feeling of being full of energy.

However, the high exposure rate is based on high marketing advertising costs, and the low price and poor quality of the customer's clothing, resulting in low customer loyalty, it is soon to be called the situation.

At this stage, the crowd of young people is the main group. When Han Han and other celebrity endorsements spread all over the world and spread all over Beijing, the brand temperament of every guest is very good.

I do not know whether it is out of the demand for shopping basket enrichment, or because of the pressure of the rise of Jingdong (at that time, when Jingdong bought many customers), all customers suddenly began to go to department stores. Perhaps at that time, when we saw the strong rise of Jingdong, we felt that the comprehensive platform business was king.

All customers have to spread their own idea of platform based electricity supplier. The way of products of customers in department stores is very similar to that of today's millet. However, customers do not have the same cost-effective and fans community as they do today. In fact, department stores have higher demand for supply chain, higher marketing requirements and higher operational requirements.

Now, customers cut the department stores again, returned to the focus of the clothing industry, began to pay attention to the quality of products, and focused on spreading the old white shirt complex. Looking back, it turned back to the original point of six or seven years and returned to the industry rules of the clothing industry, and began to pay attention to profit margins.

I do not know whether Chen is aware of himself or has no money to burn. Investors are unwilling to give money to choose after they burn. But at this time, who is the target audience, what is the brand culture and what is it?

The mystery of cock wire: who are they?

Fan's history is all around the cock silk youth, cheap products, youth idol Han Han's endorsement, inspiring objects, when I was a quasi cock wire I once believed for a while, but then the quality of the products of the customers is really stalls, I also do not want to connect themselves with the customers.

In other words, when I lived in Xiyuan, the shirts sold on the roadside shops were not very expensive, and the quality was much better than that of all customers. As an Internet believer, I did not seem to think that the Internet brand of fan could bring any resonance and show off.

Another scene is Han Han's endorsement of that period, walking in the street suddenly everywhere is a color, a pattern of all guest clothes, suddenly feel very boring, no personality at all, is a life of bad scenes, such a young man I feel very embarrassed, and no characteristics, in a very cock silk group may not care about this, but a little bit of the cock silk does not want to be so similar everywhere.

Do cock silk young people really like the so-called simplicity and simplicity? Clothing is a media that conveys one's taste, mood and self-confidence, and wants to show different self to young people who like to be individualized.

In the early years of the early years, the low price was used as welfare to face the young consumers. The fact showed that there was no loyalty, because the early products of the customers were too rubbish. Later, the customers launched a brand platform with relatively high price, but it was equivalent to denying their main brand.

Cock silk youth are not short and poor. They are not just economic accounts. They have their own spirit, beliefs, hobbies, habits and pursuits. No one likes to use good things. They choose cheap people at a stage. When they have money, they go away to find brands and products that they think are more advanced.

Is it strange? It's normal.

It's a normal person who doesn't like to share the goods. Customers do not perform cost performance, so much advertising does not produce any brand premium. As a platform, the traffic flow of the electricity supplier is thinking of making a brand and doing the positioning of young people at the stage of rapid growth.

The dilemma of mode: lack of superficial mode of deep thinking

The product mode of van guest has changed, the business model has changed, the brand story has changed, and the old age has always been the focus of the industry. They are good at packaging themselves, but not good at making products, so that they burn so much money and spend six or seven years to understand some common sense in the field of clothing and retail.

This is a tragedy. The investment of that year is also estimated to be a gang of people who say that investment is a thrower all day. But in fact, even the reason why my small business is understood is that such a large company, so many halo figures, are incredibly confused.

Now let's ask those investors, what is your investment in the old age, and analyze the analysis.

That year, the service company also made an electronic business. Because there was no correct choice of business mode and did not seize the opportunity, and later was eliminated, I always regretted that I had not been more decisive in persuading the big boss to take the strategy of designing my strategy. Actually, it was not Lei Jun's brother who supported the old stage. Chen and fan had long been closed down. One advantage in the commercial society is whether the market is a celebrity or a grass root.

A good model is that people with extensive experience need to think deeply, and it is entirely like the old age and the lack of deep thinking in the decision-making layer. The business model is superficial and impetuous. This is not the question of the opportunity of the age, but the problem of human ability and intelligence.

Despite the fact that halos and veteran executives are reluctant to admit this, entrepreneurs who start businesses with their own money can easily find this. Customers just cover up another illusion with a false impression and fail to grasp the core of the business model.

The dust landing customers return to the basic origin of brand quality. However, such an independent B2C requires high customer loyalty to smooth the cost curve with high flow cost. Liu Shuang NOP has done a good product and has not persisted. Under the current consumption habits of Chinese consumers, independent brands should first consider stationing in Tmall and Jingdong, putting down their proud figure, doing the flowers and plants on Ma Yun and Liu Qiangdong's market, and using their own platforms to live their own lives.

The way of the soul: clothing is a medium.

Many years ago, when I was choosing a clothing brand, my service provider chose to use the operation driven option to drive the supply chain with exploding money. At that time, I pointed out to my colleagues that the fatal injury to this game is that there is no soul in the costume, and finally it is difficult to form a brand, especially for the small and medium sized electricity supplier company that has no strong advertising.

Once the clothing has no soul, its own uniqueness and user care, the brand will become a silent brand without brand recognition and brand premium.

Clothing is a kind of media. Dress design is a kind of expression and dialogue. If you don't want to turn the clothing brand into a supermarket's shopping list, your clothes need to please some people and refuse some people.

If you want to please everyone, you will fail. If you are passively driven by explosions, then you will never survive.

Clothing is seasonal cyclical, human like cyclical, popular cyclical and other multi-dimensional periodic attributes, all operations and supply chain planning should not exceed the category law.

When I get back to the right origin, I feel happy for him and worry for him, because everyone's brand story may change again. He looks at the young market but loves the white shirt.

White shirt is not for me personally for several years, so I don't know what occasion I wear for solemn clothes. I haven't worn a suit for more than ten years. I don't quite understand what old people really want to pass on to everyone.