Consumer Behavior Psychology And Interior Design Of Clothing Store

First, the behavior and psychology of consumers entering the store.

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They fall into three categories.

(1) purposeful shoppers.

Before they enter the store, they have already bought the target, so they have a clear gaze and clear footsteps. Second, there are selective shoppers who have a certain range of attention, but they also pay attention to other products.

Their pace was slow but their gaze was concentrated.

3. Aimless visitors who go to the clothing store have no definite aim, slow pace, lack of concentration and irregular action.

The psychological activity of consumers when shopping is a comprehensive reflection of their own needs and objective effects.

Generally speaking, when consumers enter a clothing store, most of them go through a series of psychological processes, though sometimes not so obvious.

In the interior design of clothing stores, we should set strategies for consumers in this series of psychological activities so as to enable them to successfully implement shopping activities.

From the above analysis, we can see that the beginning of a series of psychological processes is "attention", which requires that commodities should have a certain intensity of stimulation to be perceived. According to the principles of visual psychology, we can take the following countermeasures:

1., enhance the comparison between the merchandise and the background.

There are many kinds of visual information in clothing stores, and people can only choose a few to identify objects.

According to the principle of visual psychology, the larger the difference between object and background is, the easier it is to perceive. It is easy to see objects with color on the background without color, and objects that are easy to notice in dark background.

For example, in the interior design, use dim colors and low lighting, and use the light to project the light onto the merchandise, so that the customers' eyes are attracted to the merchandise.

For example, light goods are based on dark walls, while dark goods are based on white shelves, which are used to highlight goods.

2. master the appropriate intensity of stimulation.

In addition to highlighting goods.

Advertisements, neon lights, TV and so on are also used to attract customers.

But stimulation can not play a role beyond a certain limit.

The greater the number of signboards, the less likely the relative attention will be paid to each item.

After making consumers pay attention to commodities, a series of countermeasures should be adopted to promote his successful purchase.

We can take the following measures in interior design.

1. arouse interest.

New and beautiful display and environmental design can make products look more attractive.

Foreign commercial buildings pay much attention to the diversity of display devices. They often design display devices according to the commodity, so that the characteristics of the products can be fully displayed.

2. induce associations.

Use the intuitive image of commodity usage to induce customer associations.

3. arouses desire.

Pay attention to the diversity of display devices, because beautiful display methods and environment are just as attractive as merchandise, and even more attractive than merchandise. They give the goods the fullest display.

4. promote trust.

This requires that the style of interior design coincides with the characteristics of commodities.