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    Open Shop Skills: Absorb Excellent Salesmen To Join

    2015/1/14 18:47:00 17

    Shop SkillsSalespersonFranchising Strategy

    Underwear enterprises absorb excellent salesmen to join. According to the author, there are two ways.

    The first is to absorb talents with marketing potential. This kind of talent has the characteristics of high plasticity and high understanding. This requires the human resources department of the enterprise to find its sales potential and its corresponding cultural level when recruiting. After recruiting these people, the company's marketing policy and product knowledge training can be quickly developed.

    The two is to absorb the salesmen in the industry. Because of their rich experience, they can enter the post if they are familiar with the product structure of the enterprise.

    In order to make it better serve consumers, enterprises need to conduct a systematic training to enhance their professional knowledge and sales skills. There are several ways to train salesmen.

       (1) regular form Train

    Regular training is generally basic knowledge training, divided into two parts, one is product knowledge training, including underwear product structure, style, type, body measurement method, chest wearing method, underwear washing method, underwear folding and preservation methods, and underwear or body underwear (including underwear, including adjustment bra, plastic pants, waist seal, body plastic clothing) principle and characteristics of underwear basic knowledge training. Through these training, the salesperson can make personalized purchase guidance for customers.

    The two is the training of selling skills. At present, underwear brand, especially the second tier brand in China, is famous for its brand and product style. Under such circumstances, underwear enterprises want to gain more market share, and only rely on terminal sales to win the terminal. In this way, salesmen's sales skills are particularly important in terminal channels. The training of sales skills mainly includes sales attitudes in business, standardized terms in sales, and training of sales strategies, such as how to accept complaints from customers. By strengthening training, salesmen can effectively master daily activities. Sales management And dealing with emergencies.

      (2) situational training

       Situational training It's also called simulation training. It is generally required that a group of salesmen play the role of consumers in the exhibition hall of the company, and then the salesmen will sell products to them. Situational training is mainly the reappearance of scene on sale, which includes underwear display (display in style or color), layout of shop atmosphere, how to receive customers, problems to be noticed in selling products, and how to guide consumers to buy underwear. Through this kind of training, the salesperson can master the sales skills skillfully. The daily work management of the salesperson.

    On time, the salesmen usually have to work half an hour ahead of time in order to clean the whole store.

    Keep the shops, floors, floors and floors clean.

    The store manager will open the meeting early, sum up the work of yesterday and the problems encountered in the sales process, and make clear the plan of the day.

    Sort out the underwear of the shelves and check whether the goods match with the previous night.

    Check the quality of goods in the store area, ensure no defective goods, no wrong price.

    The replenish shall be placed in the corresponding position according to the display mode.

    Enter the sales work status and always tidy up the items on the shelf.

    Seriously sell small sales tickets to ensure accurate content.

    Fill out various forms and documents as required.

    Collect customer's opinion and suggestion information to summarize and report to the marketing department of the company.

    Assist in handling customer complaints and special requirements within the scope of work.

    When you hand over shifts, you should make clear what happened on that day and count the goods.

    Check the goods, fill in the replenishment order in time, fill in the goods.

    Transfer clearly and then leave work.


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