Marketing Innovation: How Should A Brand Attract Consumers?

Buying jeans is not a simple matter for everyone, especially when you have a bulky figure but want to buy jeans for a fashionable fan.

The type of choice is amazing. After 20 minutes of online search and countless choices, I finally gained some results.

But imagine that if this kind of search happens during holiday shopping peak, consumers will not have time to do research at all.

They feel nervous and overwhelmed. They tend to make the simplest choice.

The dissemination of marketing content is crucial.

Want consumers to understand you.

Traditional media and digital media are far from enough.

Joshua Bingaman, founder of HELM Boots, has performed well in his company's brand strategy.

He studied all the roles of consumers who bought boots and thought about the roles that fit the brand of his company.

Through social investigation and analysis, Bingaman believes that if the discount website is not included, the buyer will only buy his hand-made shoes.

"We are trying to develop HELM Boots into a brand that is recognized by" fashion "or" GQ "rather than discount websites like Gilt or Fab.

Bingaman wrote to me in the mail.

Content is spread after the king.

The marketing content must match your buyer perfectly, otherwise your effort will only become a waste.

2. Decide who will influence the buyer's role.

Word-of-mouth is an ancient and mature one.

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HELM has made its brand's global advocates a disseminator of information; these people know that if they recommend HELM, they will also have their own faces.

The influence of this network has proved to be crucial in my buying experience.

When I gave up searching the most suitable jeans on the web page, I asked my friends for help on Facebook.

I have received some suggestions from a friend, and this person's fashion taste is very much trusted by me.

He listed some men's clothing shops and some jeans brands worth trying in the southern conference area.

3, send appropriate content in the buyer's purchase process.

In order to ensure that appropriate content is provided at a specific stage of the consumer's purchase process, timing is crucial.

Broadly speaking, buyers will go through three stages: perception, consideration and pition from potential customers to consumers.

In my experience of buying Chao van jeans, my perception, consideration, and change to consumers took place within a few hours, but in a highly compressed time frame.

Usually, consumers will need time to make decisions before companies or influencers bombard consumers with "buy now" information.

Nowadays, showing your product in front of the target audience does not mean pmitting information to everyone.

This is closely related to your identification of the ideal buyer, finding the person who can resonate with the consumers, and providing the right content at the right time.

In this way, in the confusion of the Christmas shopping season, your customers hope that they will not be overruled by too many choices.

If they hear about your brand from their trusted population, making decisions is as simple and comfortable as wearing a good pair of jeans.