Internet Finance Is Subverting The Ten Traditional Industries

Industry 1: Payment Industry: explosive development, mobile payment leader

Summary: more than a decade ago, the offline POS trading market was also the world of UnionPay and banks. The third party payment institution began in 2000, 2003. Alipay Due to the birth of e-commerce in spring, the central bank issued the third party payment license for the first time in 2011, while the third party payment agencies are doing the online solution while also entering the profitable offline acquiring market.

In 2014, "double 12" Alipay entered the market under the large-scale entry line, and Tencent, Baidu and other giants were eyeing. The mobile Internet profoundly changed the POS payment market under the traditional line.

Data show that the third quarter of 2014 mobile payment business 1 billion 284 million, an increase of 157.81% over the same period, the mobile payment amount of 6 trillion and 160 billion yuan, an increase of 112.70% over the same period.

Subversion index

Comment: Internet payment has become the mainstay of the payment industry. The value-added services based on big data have shaken the original pattern of the payment market. Mobile payment has become the general trend of the development of the payment industry in the future. The continuous penetration of Internet financial technology and the increase of application scenarios are profoundly changing the payment industry.

　 [industry two] Banking Forced transformation, touches for survival

Summary: in June 2013, the balance of treasure was born, Jingdong's "small Treasuries", Suning "zero money treasure", Baidu "100 earn", sina "micro wealth" and a large number of Internet financial products into the public view, directly referring to bank deposits.

Tencent "micro public bank" and Ali "network business bank" were approved. In January 4, 2015, Premier Li Keqiang visited small public banks, so that the Internet banking which has not yet been officially opened to the outside world has become a "fire".

As of September 30, 2014, the total bank deposits of the 16 listed banks amounted to 75 trillion and 620 billion yuan, a decrease of 1 trillion and 500 billion yuan compared with the median time in 2014, a decrease of 1.97%, an increase of only 7.38% compared with the 70 trillion and 420 billion yuan at the end of 2013, which can be said to be the first time in 15 years.

Subversion index

Commented: after all, the traditional banks have gone through more than 400 years of development and have the advantage of being difficult to be replaced. However, the operation mode of traditional banks has been outdated under the Internet thinking, and the decline in profit growth of commercial banks is an indisputable fact. Internet financial innovation and development, more deeply stirring up the traditional financial market, forcing traditional banking transformation and upgrading, banks need to accelerate transformation and enhance user experience, actively embrace the Internet, promote HP finance.

[industry three] fund industry: bets in succession, several joys and worries.

Summary: Yu Bao The rise of Hong Kong's Celestica fund has become the largest fund company in China. Under the upsurge of universal financial management, fund companies are undoubtedly the most active parties. The financial products launched by the major Internet companies have the shape of fund companies.

Subversion index

Comments: the opening of Internet financial management era is making traditional fund companies face a shuffle. The rise of Internet finance has brought low-cost and efficient channel for customer acquisition and marketing to the fund industry. For fund companies, it is the core competitiveness to improve their own team's investment management capabilities and product development capabilities, so as to establish their own good profitability and brand effect under the assistance of multiple channels of the Internet.

[industry four] small loan industry: breaking the regional restrictions, the rise of O2O mode

Summary: with the rapid development of Internet finance, P2P lending has developed rapidly in China, and its fast and convenient performance has made traditional private lending a useful supplement to the financing mode of SMEs.

According to the monitoring data of China Electronic Commerce Research Center (100EC.CN), as of the end of 2014, China's P2P network loan operation platform reached 1575.

Subversion index

Comments: in the case of intensified regional competition, Internet finance has broken the regional restrictions on loan lending under the line. It also means breaking user restrictions, providing better docking for investors with capital needs and investors with idle funds, so as to make loans between strangers possible. Internet finance has effectively extended the network body of offline loans, and improved the service and user side of the latter.

[industry five] Insurance: big data, product self iteration

Summary: in March 2013, Alibaba, Tencent and China Ping An jointly established "zhong an online", which was formally launched, and launched products like "Zhong Le Bao", "Bai Fu an" and "high temperature risk". Besides, Huatai's "return insurance", "PICC mobile phone insurance", Allianz's "moon appreciation insurance" and Taikang "Le Ye Bao" and other Internet insurance products were equally impressive.

Data show that in the first three quarters of 2014, the income of Internet insurance business was 62 billion 200 million yuan, while that of 2013 was only 31 billion 800 million yuan.

Subversion index

Comment: "the law of large numbers" is an important mathematical basis for the insurance industry. Data collection is an important task. The close connection between the Internet and big data cloud computing is self-evident, and the birth of Internet insurance is inevitable. Insurance does not need to carry out production, warehousing and logistics like traditional industries. Users need to generate the natural characteristics of policies immediately, which is exactly in line with the trend of the Internet era.

[industry six] securities industry: through the road network, small and medium brokerages differential competition

Summary: in February 20, 2014, Tencent and state securities launched the first Internet financial product "Commission treasure", and Internet Financial agitation business has begun to exert its power.

In addition, GF Securities entered Sina, Pacific Securities Co operated with Jingdong, Zhongshan securities took the lead in Baidu, the Great Wall securities pushed WeChat securities, cooperation between state Yuan Securities and WAN De, Zhongshan securities and Guangzhou securities settled in Tencent QQ securities financial services platform.

Subversion index

Comment: Securities touches net can reduce the cost of operation, but also can excavate customers through the Internet big data, and solve the problem of single acquisition of securities companies in the traditional market. In the era of Internet finance, Internet brokerage is also regarded as the opportunity for small and medium sized securities to take advantage of the Internet to realize the overtaking of corners.

[industry seven] retail: consumption to online, migration pressure appears

Overview: February 2014 "Jingdong white strip" on-line test; December ant gold clothing "Hua Bai" on the line. All are credit services provided on the basis of their respective electricity supplier systems. In the traditional retail market, even if shopping in a shopping mall all the year round, credit can not be bought. In the era of Internet finance, the analysis of big data brings possibility for shopping credit.

Subversion index:

Comment: the emergence of e-commerce has made traditional retail industry "very hurt". When online shopping starts to open credit, it will attract more consumers to move from offline to online. At present, the domestic consumer finance development space is huge. Jingdong, Ali and Suning are occupying the favorable terrain of online consumer finance, but with the expansion of the number and scale of users, their application scenarios may also move to the line, and the traditional retail industry will encounter more impact.

[industry eight] film and television industry: relying on fans economy, applause is not welcome.

Summary: in March 2014, Alibaba launched "entertainment treasure", investing in films such as "small time 4", "Wolf Totem" and "illegal operation"; in September 2014, Baidu released the "100 Hair Show" platform to invest in the film golden age; at the end of 2014, the crowd raising movie "one hundred thousand cold jokes" became popular. Internet Co, with its strong channel resources advantage, has declared its entry into the entertainment and film industry. The disruptive changes brought by the Internet industry to China's film and television industry are evident.

Subversion index:

Comment: This is an era where all industries can be raised. Based on "fans marketing" combined with "Internet thinking", the film and television public funding can be regarded as a low cost publicity channel for the movie ahead of schedule. It can also raise funds for film shooting in advance, or it will be favored by more niche films and new directors. At the same time, excessive speculation will lead to excessive consumption of consumers' enthusiasm, which will result in consumers not buying.

[industry nine] real estate industry: new vitality of marketing, cross border new posture

Summary: in 2014, the cross-border cooperation between real estate and the Internet was getting more and more obvious. The "good housing treasure" launched by Ping Hao house, the "Shoufu loan" jointly launched by Sohu focus and search easy loan, the "world loan" under the SouFun net, and the "Housing Institute" jointly launched by Sina and Yi Zhong China Zhong An insurance. More Cosco real estate joint Jingdong financial launch of the "89% off" real estate crowd raising, green "WeChat crowd rush to grab the room", Fangxing real estate "100 yuan crowd raise 300 thousand" and so on.

Subversion index:

Comments: at present, the diversification of Real Estate Internet financial products, "Shoufu loan", "crowd raising housing" and many real estate related financial products, with the help of the new Internet game, has injected new vitality into the traditional real estate marketing, so as to ease the pressure of new housing hoarding. And real estate investment is speculation, moving to the Internet will face more problems and risks that the law can not guarantee.

[industry ten] communication industry: queue arrangement, value-added service drainage

Summary: in 2014, China's three major telecom operators all "killed" into the Internet financial field. China Telecom launched "Tian Yi Bao" and signed strategic cooperation with the Bank of Bohai, pointing directly to Internet finance; China Mobile launched "and" poly treasure "; China Unicom launched" telephone fee treasure ", and with China Merchants Bank to build" recruit union consumption finance company ".

Subversion index:

Comments: Qian Haili, an internet financial analyst at the China Electronic Commerce Research Center, believes that nowadays, financial management has become the standard of Internet Finance for all enterprises. The three major operators in China include a large number of users in China, and introduce value-added services on the basis of users, which will combine information flow and capital flow more effectively, which can better enhance user experience and bring broader market prospects for operators.